Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Ultimately, my job is to improve performance for my client any way I can, and if that means putting pieces of the account on “smart,” so be it. Starting Work for a New PPC Client. I just want the best performance possible.

Improvements 88

Improvements PPC Mobile Management 88

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

FEBRUARY 10, 2021

Measuring and testing the success of your strategy helps you drive additional improvements and lets you know what’s working. Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. Optimize Landing Pages for Middle of the Funnel.

PPC 315

PPC Social Media Books Improvements 315

Groove

JANUARY 13, 2021

eCommerce PPC. Improving organic search rankings with an optimized eCommerce SEO strategy is essential for attracting new potential customers to your site. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. Our top services include: eCommerce strategy.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

JUNE 21, 2021

Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? But that’s not always the case. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Groove

JUNE 13, 2022

Although increasing their budget was the main driver to improving these metrics, the team incorporated technical tactics that would create efficiency for the budget increase. We also reallocated portions of the budget from a shopping campaign to two search campaigns to improve performances and spend the allotted budget. The Results.

Supplies 195

Supplies PPC Improvements Information 195

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. Commit to improvement: If your website can’t convert visitors, PPC is a waste of your time and money.

PPC 274

PPC Management Improvements Books 274

Kissmetrics

FEBRUARY 17, 2021

Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. A study from Experian found that emails inducing a sense of urgency had a 59 percent higher transaction-to-click rate , and a countdown timer is a great way to do this in a highly visual way.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

MAY 4, 2021

An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!, Using the same fundamental best practices, you can create more leads through PPC on an entirely new platform. and other affiliate platforms.

PPC 181

PPC Automotive Information Consumer 181

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Not only does this strategy improve your SEO, it also frequently improves conversion rates.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts. Why Integrate PPC Call Tracking? But, they’re often missing one big piece of the puzzle: the why and how behind these purchases.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. You can do this by analyzing past case studies to determine: How did the agency actually get the results? What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers. Getting a click on the “away” keyword costs $0.49 per click and “away travel” costs $0.32 While away carry on costs $0.94 Grab it here!

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? We used several approaches with this client to improve their results. Contact us here. Our Approach with This 7-Figure Budget: Cleanup and Sculpt. 1) Negative Keyword Sculpting.

eCommerce 148

eCommerce PPC Marketing SEO 148

Kissmetrics

NOVEMBER 6, 2020

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Your goal should be to improve Amazon SEO. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

OCTOBER 7, 2021

Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. Rethinking PPC: 4 Tips for PPC Marketing Without Cookies. Focus on Personalization. What would you prefer? Research says people prefer the first option.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads? How to Edit PPC Ads.

PPC 284

PPC Search Marketing SEO Consumer 284

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Manage and Improve Quality Score. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI.

PPC 246

PPC Improvements Management Social Media 246

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. That IS the purpose of web analytics right?

eCommerce 75

eCommerce PPC Shopify Social Media 75

SellBrite

NOVEMBER 26, 2019

How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. As proof, look at the following case study. Join Fulfillment By Amazon for Faster Shipping.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

AUGUST 17, 2021

A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. According to 53 percent of people in a recent study, trust is the second-most important factor in deciding whether to shop with a new brand (price comes first.). Improve the Customer Experience. What Are Brand Awareness Campaigns?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

ROI Revolution

APRIL 12, 2023

Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. During the last economic downturn, 63% of brands saw ROI improvements by increasing their ad spend. Metaverse Marketing: The Latest Updates & News Cookieless Marketing: Third-Party Cookie Deprecation Updates How Will AI Affect PPC?

PPC 78

PPC Social Media Shipping Costs Supplies 78

Kissmetrics

FEBRUARY 22, 2021

7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. Use the ones that make sense for your business, and feel free to add any that will improve your process.

Customer Retention 279

Customer Retention Document Improvements Information 279

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. We’ve already seen the proof. Target ROAS.

eCommerce 120

eCommerce PPC Recommendation Information 120

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. You can learn how to do a content audit in the case studies and strategy guides below: Content Pruning Case Study #1. Content Pruning Case Study #2. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1

SEO 355

SEO Social Media Improvements PPC 355

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data. Manual Bidding to Improve ROAS How to Measure Free Google Shopping Performance.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 90

eCommerce PPC Social Media Information 90

Kissmetrics

AUGUST 10, 2021

There are a number of steps you can take to improve your SEO , but you can start with our free SEO analyzer. Once you’ve got a handle on how to improve your website, continue to create great content to signal to Google you’ve got relevant information your target market is interested in. Don’t Be Afraid of Google Ads.

Marketing 290

Marketing SEO Social Media Information 290

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 78

eCommerce PPC Social Media Information 78

Kissmetrics

DECEMBER 21, 2021

The Psychology of Inclusion and the Effects in Advertising by Microsoft Advertising found that the purchase intent of the most inclusive ad in their study was 13 percent higher than the next most appealing ad and 23 percent higher than the average. Inclusive content sells better, too. Who are you currently creating content for?

Article 277

Article Blog PPC Marketing 277