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Beyond Partners with X to Build Up its Growing Slate of Brands

Retail TouchPoints

Beyond, Inc. parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. board of directors in a statement.

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Bed Bath & Beyond, Overstock Get New CEOs

Retail TouchPoints

Beyond, Inc. parent company of Bed Bath & Beyond and Overstock.com — has appointed new CEOs for both brands, and also named Camping World CEO and TV personality Marcus Lemonis as Executive Chairman of its board of directors. Marcus Lemonis, new Executive Chairman of Beyond, Inc. million bid in June 2023.

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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Beyond paid $4.5 Now Beyond, Inc.

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Bed Bath & Beyond Continues to Rebuild C-Suite with Marketing Chief Appointment

Retail TouchPoints

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 238
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Bed Bath & Beyond Teams with Kroger, Adds Marketplace as it Continues to ‘Redefine its Business’

Retail TouchPoints

Bed Bath & Beyond has announced two major new initiatives as part of its ongoing transformation strategy — a strategic collaboration with Kroger and the launch of third-party digital marketplace — as well as a series of leadership changes to support these efforts. Bed Bath & Beyond Adds to Marketplace Momentum.

Supplies 240
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Bed Bath & Beyond Mexico Launches Algorithm-Powered Search Personalization Tool

Retail TouchPoints

Bed Bath & Beyond Mexico will deploy Algonomy FIND to offer shoppers algorithmically personalized commerce search experiences on its digital store. The platform will integrate with Adobe’s Magento ecommerce platform and leverage real-time shopper behavior to personalize search results.

Magento 264
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Bed Bath & Beyond Boosts its Baby Creds with New Uber Delivery Partnership

Retail TouchPoints

Bed Bath & Beyond has partnered with Uber to launch on-demand delivery of baby and kids products. The app makes a large selection of products from nearly 120 buybuy BABY (a Bed Bath and Beyond subsidiary) and more than 750 Bed Bath & Beyond locations nationwide available for through Uber or Uber Eats.

Toys 240