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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.

Marketing 363
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10 Tips for Effective Location-Based Mobile Marketing

retailnext

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Optimize your local SEO.

Mobile 59
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Google’s Advice for Surviving Algorithm Changes

Kissmetrics

In case you missed it, Google just published advice for SEOs on how to continually do well throughout their algorithm changes. Google’s advice to SEOs. Google prefers ranking brands, so don’t prioritize SEO. Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book? –

SEO 276
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25 Tools for Bootstrapped Companies

Kissmetrics

One option is Webflow , which was labeled “the development platform of the future” by Smashing Magazine. You don’t need any SEO or developer experience to use it. Features include mobile responsive design, logo design, creating easy e-commerce websites so you can sell your products with minimal effort, and more.

SEO 249
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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

Fashion network M2M serves seven different platforms, including web, mobile and TV, without the need for multiple CMSes. Articles tend to rank above product pages for SEO. Mr Porter, an international menswear seller, serves up sartorial savvy in its online lifestyle magazine.

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Top 7 Takeaways from eTail East 2017

Optimizely

Mobile purchasing is on the rise. “We We are getting more and more traffic on mobile. If your site is not responsive and doesn’t have a mobile checkout, you’re out of the game.”. While many online shoppers tends to browse on mobile and then later buy on desktop, that trend seems to be shifting.

Mobile 180
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Make Your Mobile Sales Funnel Perfect. Mobile sales are increasing on a regular basis each year, so it’s essential to optimize your mobile sales funnel. Here are some steps to optimize the mobile sales funnel: Run tests on all devices, clicking every possible button on your site, but using tablets and phones.