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The Best Luxury Marketing Strategies

Kissmetrics

Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter. Don’t worry; I’m not recommending creating a loyalty program.

Marketing 363
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Distribution Channels: What They Are, Types, & Examples

Kissmetrics

In this case, the intermediary becomes the real consultant for consumers, answering questions and recommending appropriate products for their needs. Besides the types and methods of distribution channels, they may also operate on different levels. Their operations are focused on specific regions. Intensive Distribution.

Channel 263
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The End of Scarcity

Steve Dennis

We don’t have to rely on highly controlled advertising campaigns, a salesperson’s word or the recommendation of a neighbor. A given consumer’s media options from a handful of traditional radio, TV, magazine and local newspaper options to an explosion of digital options from around the world.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

Trunk Club adopted content infrastructure to unify its content repository — no more CMS silos — and improve operational efficiency. Mr Porter, an international menswear seller, serves up sartorial savvy in its online lifestyle magazine. Alyssa Meritt is Director of Content Operations Strategy at Contentful. It’s paying off.

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How Retailers Like Lowe’s, L’Oréal and Disney Use Artificial Intelligence In Innovative Ways

Sailthru

Of course, AI offers retailers far more than the ability to make personalized product recommendations at scale. last year as a way to go beyond recommendations and personalize products. has a production-quality compounder operating at 1,200 rotations per minute, combining active ingredients and mixing them drop by drop.

Retail 92
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Each box includes a FabFitFun magazine that features articles geared towards topics like wellness, style, and entertainment. Similar to the online experience, the magazine is packed with helpful resources and emphasizes the importance of community. Packaging is more than just a box to ship products in.

eCommerce 139
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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

Brazilian retail chain Magazin Luiza launched a free telephone line enabling people to denounce cases of domestic violence or violence against women after an employee was murdered by her husband. But it’s also about showing respect for the needs of demographics that tend to be overlooked.

Customer 130