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Eddie Bauer Aims to ‘Eliminate Barriers to the Outdoors’ with New Rental Program

Retail TouchPoints

In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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From Reusable to Recycled: Walmart Canada Pilots Program Giving New Life to Blue Bags

Retail TouchPoints

TerraCycle will launder usable bags and donate them for reuse by charity partners; bags that are too damaged for reuse will be recycled into raw formats that manufacturers can use to make products such as plastic shipping pallets or outdoor furniture. “We

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KUIU Unlocks Global DTC Success in Partnership with ESW

ESW

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. To date, ESW has delivered a marketing ROI for KUIU of 6.5x

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

Inventory Management and Optimization Firstly, it allows merchants to control how their inventory appears on Google. Google provides several methods to verify your website, including HTML file upload, HTML tag, Google Analytics, Google Tag Manager, and Domain name provider. Adding Your Products Lastly, you'll add your products.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

134% more likely to anticipate making a garden or outdoor purchase. They’re more likely than the average consumer to indicate they’re shopping for outdoor furniture, mattresses, kitchen appliances, bed and bath goods and garden items. 65% more likely to pick up their order in-store. So which categories will they shop for this year?

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How To Ship Alcohol: Some Tips For Shipping Alcoholic Beverages Across All The 50 States

Korona

Shipping alcoholic beverages from one state to another or within the same state can be a major challenge for liquor and wine stores. In the United States, each state has its own rules regarding the marketing, distribution, and shipping of alcohol. Some even prohibit the shipping of alcohol altogether. How to ship alcohol FedEx?