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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. 4 Pros of Digital Wallets Some of the advantages of digital wallet payment options include: 1.

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3 Post-COVID Benefits of Contactless Payments for Retailers (and 3 for Customers)

Retail TouchPoints

Contactless payments skyrocketed in popularity during the COVID-19 pandemic while cash payments plummeted. This was partially attributed to the diminished capacity to shop in-store, but was also connected to the fear of viral transmission via both shared payment terminals and cash itself. Benefits for the Retailer.

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7 Business Models for Monetizing Digital Content

GetElastic

In a recent webinar, Monetizing Content in a World of Digital Disruption , we covered a number of examples from across industries of innovative ways to leverage eCommerce best practices to get paid for digital products and content. lite use and power use, personal vs. business use, ad-supported vs. ad-free, basic vs. enhanced features, etc.).

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Ecommerce Conversion Rate Optimization Tips to Raise Your Revenue

ROI Revolution

To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022. CRO is tied with paid search as the top priority among digital marketing decision-makers for 2022. for mobile. compared to just 2.2%

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7 Business Models for Monetizing Digital Content

GetElastic

In our latest webinar Monetizing Content in a World of Digital Disruption I covered a number of examples from across industries of innovative ways to get paid for digital products and content. While I encourage you to check out the replay for all the juicy details, this post recaps the various business models represented by the examples.

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Buy Now, Pay Later: The Gen Z Alternative to Credit Cards

Retail TouchPoints

With the advent of Apple’s Pay Later offering, greater attention has been paid to the BNPL market. Market leaders such as Afterpay and Klarna forged new brand partnerships, and as their offerings became more visible, it quickly became an alluring option, particularly for the emergent Gen Z. with Klarna.”. The Bottom Line.

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