Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 215

Small Business Retail Marketing Retail Social Media 215

Sailthru

OCTOBER 31, 2019

As mobile devices play a bigger role in more aspects of our lives, they’re becoming the common thread tying the entire customer experience together. We read most of our email on mobile devices. In fact, when we praise retailers for being omnichannel, what we increasingly mean by that is “mobile.” billion, a 9.3%

Mobile 87

Mobile Marketing Download Customer Experience 87

Groove

APRIL 1, 2021

Optimizing a website to align with eCommerce SEO best practices not only involves keyword research and content marketing, but it also entails updating the design and layout of web pages across an entire site. Design for mobile devices. Design For Mobile Devices. Use a sitemap. Keep visual hierarchy in mind. Use A Sitemap.

Web Design 365

Web Design SEO Improvements Mobile 365

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

JUNE 21, 2023

In fact, in the 2022 National Retailer Security Survey from the National Retail Federation (NRF), nearly nine in 10 respondents said analytics, and store and business intelligence, are what’s needed most to help fight shrink and bolster loss prevention teams. However, it can also support staff by recommending next steps.

Technology 219

Technology Supplies Recommendation Mobile 219

Retail TouchPoints

MARCH 24, 2023

” New research from a Google Cloud-commissioned Harris Poll survey found that search abandonment —when a shopper searches for a product on a retailer’s website or app but doesn’t find what they are looking for — costs retailers more than $2 trillion annually globally, and more than $234 billion in the U.S.

Shopify 292

Shopify Merchant Services Recommendation eCommerce 292

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 216

Multi-channel POS Customer Data Mobile 216

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

JUNE 28, 2023

But if you’re not fully connecting inventory, orders and customer information, nothing else is going to work,” said Dave Bruno, Director of Retail Market Insights at Aptos , in an interview with Retail TouchPoints. I’ve chased the FOMO stuff when I was at Foot Locker and Adidas…it’s easy to chase stuff that’s frothy.

Technology 245

Technology Consumer Mobile Operations 245

Retail TouchPoints

JULY 5, 2023

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. We also recommend surveying customers to help prioritize.

Merchant Services 264

Merchant Services Payment Services Payments Retail 264

Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. One of the things that really struck me in the survey was how many people said they multi-task in stores.

Social Media 291

Social Media Multi-channel Consumer Comparison Shopping 291

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

BigCommerce

MARCH 13, 2018

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420

Retail TouchPoints

JANUARY 4, 2023

The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., The search bar can be enhanced with autofill options like “suggested” or “similar” product recommendations.

eCommerce 250

eCommerce Omnichannel Comparison Shopping Recommendation 250

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Retail TouchPoints

DECEMBER 9, 2020

As a result, marketers need to work harder to sell to young Americans. As the financial rift between generations grows, marketers must consider new strategies to target and attract young business. It’s not enough to segment based on generation: Marketers must understand the motivational trends that guide shoppers.

Shipping Costs 149

Shipping Costs Marketing Channel B2C 149

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

lateshipment

OCTOBER 2, 2023

Optimize your website for mobile to increase holiday sales Experts always recommend e-commerce websites to optimize for mobile, keeping it mobile first. In this case, social media is mostly viewed through the mobile device and it’s better if your website gets optimized first on a mobile device.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

Elsner

AUGUST 22, 2019

Growing an eCommerce business requires implementing some of the most profitable and reliable methods of online marketing. . In present times, email marketing has become an essential part of the sales process. . According to statistics, email marketing generates nearly 23% of sales every year. . The Survey Email .

eCommerce 121

eCommerce Marketing Reference Accessories 121

Retail TouchPoints

FEBRUARY 25, 2022

Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Ecommerce now represents 21% of Nike’s total direct-to-consumer revenue , with 40% of that coming from its mobile apps.

Social Media 299

Social Media Retail Events Channel 299

Ecommerce Platforms

APRIL 7, 2021

If you're on the lookout for some free email marketing software, then you're in the right place! These are the leading free email marketing services that are making their mark in 2021. After scouring the market for a while, here's the final lineup we've landed on: Sendinblue. SMS marketing. ConvertKit. MailerLite.

Marketing 173

Marketing Payment Services WooCommerce Mobile 173

lateshipment

DECEMBER 18, 2020

Annually, business owners, marketers, and eCommerce business managers employ tailored strategies to guarantee frictionless holiday season shopping. We have prepared some useful tips and recommendations from top managers, marketers, and other leading experts in online trading, which will help to organize holiday shopping smoothly.

eCommerce 246

eCommerce Shopping Carts Mobile Web Design 246

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. But, with such complex digital marketing practices, where do you even begin? Before anything else, we recommend scaling content production to target all of your important customer segments.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Sailthru

MARCH 9, 2018

Facebook surveyed 14,700 American consumers to better understand their relationship with brands. Of course, personalization factors into that as well, streamlining the customer journey by only recommending relevant products, for example. But most of all, Amazon has pioneered personalized product recommendations.

Mobile 90

Mobile Retail Recommendation Social Media 90

Email Audience

OCTOBER 21, 2021

SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. SMS messaging for marketing has grown by 197%.

Marketing 81

Marketing Mobile Social Media Consumer 81

Sailthru

MAY 20, 2020

As elected officials lift stay-at-home orders around the country, a Coresight Research survey found that 45% of consumers still plan to avoid shopping centers and malls. That makes ecommerce and email marketing more important than ever. Best Buy has done a great job showcasing these offerings with emails and mobile messages.

Marketing 78

Marketing Omnichannel Recommendation Subscription 78

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel. For others, data is oil. 3 Tips for Managing Data Privacy Challenges.

Consumer 256

Consumer Customer Experience eCommerce Technology 256

Groove

MAY 8, 2023

In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recommendations.

eCommerce 195

eCommerce Payment Services BigCommerce Shopify 195

Ecommerce Platforms

AUGUST 24, 2018

Whether you are a current ecommerce store owner or a budding online seller looking to make a start, you should hopefully be aware of the value that email marketing can bring your business. The process of choosing the right email marketing software for your company however could leave you with a headache. Other Noteworthy Features.

Marketing 112

Marketing Events Seminar Mobile 112

Sailthru

JUNE 13, 2019

As shoppers increasingly think about the holidays earlier, so must marketers. The “never-ending holidays” is just one reason marketing during the most wonderful time of year is more complicated than ever. We’re here to help, with our 2019 Holiday Marketing Playbook. Holiday Marketing Best Practices.

Marketing 68

Marketing Gifts Recommendation Mobile 68

RetailMinded

OCTOBER 27, 2022

For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. Use It For Personalized Marketing. Accept Mobile Payments.

Payment Services 98

Payment Services Mobile Payments Retail Mobile 98

Retail TouchPoints

MARCH 21, 2022

Or a customer receives immediate, personalized product promotions and recommendations the moment they walk in a store, creating a truly customized experience. Imagine a retail location where customers using an AR-powered mirror can see how clothing looks on them without ever entering a changing room. 5G can Drive Consumer Engagement.

Payment Services 251

Payment Services Small Business Retail Retail Customer Experience 251

Retail TouchPoints

NOVEMBER 22, 2022

Conversational commerce is a marketing strategy that integrates the conversational in-store experience that consumers know and love into the online shopping journey, making the buying process more personalized and convenient for eager shoppers. They can reach out for help to filter results and receive tailored product recommendations.

Payment Services 210

Payment Services Live Chat Payments Retail 210

Kissmetrics

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches. But, guess what?

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 billion in 2024, up from $478.7 The nature of Web3 compared to Web 2.0

Social Media 257

Social Media Channel Technology Travel 257

Retail TouchPoints

SEPTEMBER 1, 2023

The company reported that it will continue to upgrade its website and mobile app with, among other features, improved search functionality and product details, customer product reviews and more customized product and styling recommendations. Now, the company is using the $1 billion to invest in improving: Digital capabilities.

POS 209

POS Merchant Services Supplies Improvements 209