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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Perhaps you’ve heard of the experience economy. Key Takeaways.

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Mobile eCommerce Trends & Strategies for 2019

Groove

Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them. Mobile eCommerce Trends. Offer Native Mobile eCommerce Checkouts.

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Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

Retail TouchPoints

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 273
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4 Key App Marketing Objectives you Can Nail with Video Content

Retail TouchPoints

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Where to even begin?

Marketing 294
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Untethered – how mobile POS transforms the checkout

iVend

In this article, we explore how mobile POS ‘untethers’ the point of sale, allowing it to go out into the store, and even beyond the four walls. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. Learn how our mobile POS transforms the checkout process. But it doesn’t have to be this way.

POS 98
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Getting Started with Behavioral Email Marketing

Kissmetrics

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275
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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Thomas Butta is Chief Strategy and Marketing Officer at Airship.

Retail 292