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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF).

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Top Online Retailers Winning a Competitive Market

Optimizely

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial.

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LVMH to Name Chief Omnichannel Officer

Retail TouchPoints

The brand has appointed Michael David, who ran online retail for the company’s Louis Vuitton division, to the new group-wide role of Chief Omnichannel Officer, according to an internal memo reported by Reuters. Rogers also spearheaded the launch of 24S , a multi-brand online retailer for LVMH’s own brands.

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IKEA’s Biggest Franchisor Plans to Invest More Than $3 Billion in Omnichannel Store Push

Retail TouchPoints

Ingka Group , which operates 392 IKEA stores across 32 markets, will invest more than €3 billion ( $3.16 The retailer is aiming to make itself accessible for customers whenever and wherever they want to interact with IKEA by expanding the availability of omnichannel services.

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Ecommerce IT Support: 7 Key Services Every Online Retailer Needs

365 Retail

Online retail has exploded in recent years, attracting millions of enterprising individuals from around the globe. If you’re one of them, you need a robust ecommerce information technology (IT) support to keep your online business going. Immaculate IT support makes navigating the complexities of online business easier.

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How an Omnichannel Approach Can Build a More Diverse Customer Base

365 Retail

By building an omnichannel strategy, brands can diversify reach and expand their presence across different channels to communicate with audiences they may have previously failed to resonate with, as well as engage new customers. But what exactly is omnichannel and how can online retailers adapt to meet ever-changing consumer habits?