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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Consulting firm BCG estimates that in 2021 , 68% of Amazon’s overall profits came from advertising with related operating margins of 75%. The brick-and-mortar stalwarts of Target, Kroger and DICK’S Sporting Goods have all piled into retail media, as have digital-only players such as Instacart, Wayfair and Gopuff.

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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

This can help you try out different marketing strategies for the holiday season as well as get prepared to ship out parcels on time while simultaneously being aware that some parcels are bound to be delivered late without succumbing to surcharges. eCommerce 2021 Holiday Calendar for Marketing Campaigns.

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5 Back-To-School Ecommerce Marketing Ideas

ecomdash

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. To help you take advantage of the season, we have five marketing tactics to target back to school shoppers below.

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How COVID-19 Has Changed Consumer Behavior

Wiser

and Canada has significantly affected both brick-and-mortar and online retailers. The vast majority, nearly 80 percent, bought from a mix of brick-and-mortar and online retailers. Only 16 percent conducted only in-store shopping compared to just 5 percent who did online only. The spread of COVID-19 across the U.S.

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The Benefits of User-Generated Content in eCommerce

lateshipment

Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. Furthermore, people tend to trust the opinions of others more than dry advertisements or the results of pure marketing. Final Word.

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How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? However, one marketing tactic has stood the test of time, and for good reason: the promotion. . In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C. Homepages .