lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

eCommerce 244

eCommerce Marketing Gifts Shipping 244

UpSellIt

NOVEMBER 16, 2022

Product recommendations are the new standard in ecommerce with the market size projected to reach $12 billion by 2025. Consumers expect recommendations, and their ability to boost KPIs plays a huge factor in their growing popularity. Take a look at theses six variations so your brand can strategize with confidence.

Recommendation 78

Recommendation Shipping Costs Customer Loyalty Consumer 78

Optimizely

FEBRUARY 5, 2021

Super Bowl ads are a marketer’s playground. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” The possibilities are endless. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? You should be using Microsoft Excel to analyze and organize data from your marketing efforts.

Marketing 293

Marketing eCommerce Information Presentation 293

Retail TouchPoints

SEPTEMBER 14, 2023

Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Branden Maes is the Senior Brand Marketing Manager at Eyebuydirect , where he also leads the company’s social media and influencer programs.

Customer 242

Customer Social Media Recommendation Presentation 242

Algopix

FEBRUARY 2, 2022

On December 8, 2021, during a live webinar , we dove into this and more, starting with the importance of catalog integrity as the foundation of any marketplace business, followed by how to present the most relevant items, at the most competitive prices. Driving Value to Sellers with Market Intelligence.

Presentation 78

Presentation BigCommerce Webinar Information 78

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

UpSellIt

JANUARY 13, 2022

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista , affiliate marketing spend in the US is projected to reach $8.2 Recommendations.

Marketing 134

Marketing Social Media Recommendation Channel 134

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

B2C 312

B2C Marketing Games Social Media 312

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. That will happen this year. Those early use cases make sense because they deliver immediate results.

Retail 257

Retail Mobile Consumer Operations 257

Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Retail TouchPoints

DECEMBER 2, 2022

New technologies, such as a consolidated supplier management system, with features to enhance instant communications with suppliers and information about the latest market trends, enable flexibility and better cost control. Although it presents a host of advantages in terms of cost and competitiveness, it also raises a few problems.

Supplies 250

Supplies Presentation Operations Travel 250

UpSellIt

JUNE 29, 2022

UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! The Golden Link Awards are presented by Rakuten Advertising to recognize top publishers, advertisers, and agencies in the United States. About the Golden Link Awards.

Marketing 122

Marketing Recommendation Presentation Technology 122

Groove

AUGUST 4, 2020

Leverage email marketing. Offer product recommendations. Cross-selling involves presenting shoppers with additional products ? If your goal is to increase average order value , we recommend up-selling to increase the price of orders. If your goal is to increase sales, we recommend cross-selling to sell more products.

Shopping Carts 354

Shopping Carts Mobile eCommerce Recommendation Mobile 354

Retail TouchPoints

SEPTEMBER 28, 2023

In turn, this data can be used to deliver individually personalized experiences at every touch point — from personalized product recommendations to tailored marketing campaigns to search results that are ranked and ordered according to their individual preferences. For example, suppose a customer is searching for a date night dress.

Gifts 238

Gifts eCommerce Recommendation Technology 238

365 Retail

APRIL 4, 2024

Experiential marketing has emerged as a pivotal strategy for brands aiming to create deep, meaningful connections with their audiences. By blending innovative technologies with creative strategies, experiential marketing delivers immersive experiences that transcend traditional advertising.

Technology 52

Technology Marketing Social Media Presentation 52

lateshipment

NOVEMBER 8, 2023

Bundle the products that are often bought by your customers and present the bundle in a discounted price to increase the average order value of your cart. Try to upsell your products Upselling is usually recommending a higher priced or a better version of the product that the customer is currently viewing.

X-cart 130

X-cart Improvements eCommerce Shipping Costs 130

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

RetailMinded

OCTOBER 20, 2023

As an eCommerce agency , one strategy that we always recommend to our clients is upselling. Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective.

Consumer 52

Consumer Marketing Small Business Retail Recommendation 52

Wiser

APRIL 25, 2024

Category Managers: The Strategy-Driven Architects Category managers bear the critical responsibility of curating a retailer’s product assortment, ensuring it aligns with market demands and remains competitive. The Point of Contention The divergence in priorities between these two teams can often become a point of contention.

Management 78

Management Retail Recommendation Presentation 78

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. These high-traffic shopping events don’t just present retailers with a chance to catapult profits. Amplify insights through targeted surveys.

Social Media 253

Social Media Consumer Information Marketing 253

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Keep reading to uncover some of the exciting digital marketing strategy wins our clients have achieved this year. It’s the second half of 2023. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. Moving from top-of-funnel to online conversions, generative AI can help digital marketers in at least three significant ways. Ken Yanhs is the Chief Marketing Officer at Zoovu.

Toys 220

Toys B2C Social Media Accessories 220

ChannelAdvisor

MAY 12, 2022

Great online merchandising means displaying the right products to the right people and presenting them in the best way possible. They oversee all aspects of how their products are presented online. Controlling recommended products. Are you trying to penetrate a new market with your tried-and-tested best sellers?

eCommerce 91

eCommerce Marketing Retail Channel 91

Retail TouchPoints

FEBRUARY 2, 2024

Tapping into Gen AI to Improve Online Shopping Trained on Amazon’s product catalog as well as information from across the web, Rufus can answer customer questions on a variety of shopping needs and products, provide comparisons and make recommendations, all within a conversational context. customers in the Amazon mobile app.

Mobile 224

Mobile Recommendation Technology Customer Experience 224

Retail TouchPoints

SEPTEMBER 2, 2022

Expanding internationally takes time, effort and money, which means leadership teams need to be thoughtful about which markets they enter. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category.

Merchant Services 275

Merchant Services Shipping Costs Channel eCommerce 275

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. This is the perfect time for retailers to present relevant offers and deals to keep consumers further interacting with their brand.

Customer Experience 224

Customer Experience Shopping Carts Presentation Social Media 224

Retail TouchPoints

JUNE 20, 2023

Presently, ecommerce search is primarily keyword-based. ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations. Second, search will deliver next-generation product recommendations. For example, if I search “Which TV should I get?”

Books 284

Books Recommendation Toys eCommerce 284

Omnisend

JULY 2, 2021

But, essentially, what does that mean for email marketers, or marketers in general who depend on email for conversions? We talked with a few email experts to get their insights into the iOS 15 open rate debacle, as well as how marketers should respond. Marketers should be prepared’. Jaina Mistry, Sr.

Marketing 109

Marketing PPC Recommendation Webinar 109

Omnisend

AUGUST 12, 2021

As a marketer, it’s easy to feel like your tactics are a shot in the dark. While both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers react to various strategies. That principle is just as important in digital marketing. Reading Time: 7 minutes.

Marketing 148

Marketing Information Presentation Consumer 148

Optimizely

DECEMBER 12, 2018

Shane Pittson is the Head of Marketing for quip , and recently led the digital native brand make the big leap to traditional media. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing. Listen to Episode 24: The Empowered Marketer.

Marketing 150

Marketing Subscription Shipping Costs Definition 150

UpSellIt

AUGUST 23, 2023

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. This allows brands to create tailored marketing strategies and deliver personalized experiences to specific customer segments. AI-recommendations 6.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

lateshipment

OCTOBER 9, 2023

77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized experience ( Forrester ). Display popular gift ideas or gift guides Recommended products personalization Personalization is hard, especially during the holiday season. This can be done through social media, emails and SMS marketing.

eCommerce 130

eCommerce Gifts Social Media Recommendation 130