Retail TouchPoints

MAY 2, 2024

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

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Inflow Insights

JANUARY 24, 2022

With Americans spending an average of four hours a day on social media, it’s increasingly becoming the place customers go to learn about new products and make decisions about what (and whether) to buy. This makes social media critical to the survival of your eCommerce brand. Learn from your organic social media.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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RTP blog

JUNE 7, 2019

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. She’d have to look that up, too. This is the exact type of customer that retail brands encounter each day.

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Social Media Operations Definition Technology 150

Retail TouchPoints

MAY 3, 2022

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. What does this mean for marketers? to 2 p.m.

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Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. Remember Orkut?

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Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. This is why Google Data Studio is a program every marketer should try out. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers. Data alone isn’t a panacea to your marketing woes.

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Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

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Retail TouchPoints

APRIL 7, 2023

“We believe, and we’ve seen this in economic uncertainties over time, that luxury tends to be very durable,” said Emily Essner, Chief Marketing Officer at Saks Fifth Avenue in an interview with Retail TouchPoints. It also, of course, has an impact on how we think about marketing to them.”

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Kissmetrics

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

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Books Marketing Social Media Information 308

ROI Revolution

APRIL 15, 2021

Facebook is expanding on its commitment to support small businesses with its Boost With Facebook program , which offers a range of free marketing tools focused on increasing awareness as well as customized marketing plans for small businesses. Pinterest Presents a Bright Future for Advertisers. privacy updates. Learn more here.

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Social Media Merchant Services Events Presentation 78

ROI Revolution

APRIL 23, 2021

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Apple iOS 14.5 81% of U.S.

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Elevate your content.

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Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Social Media B2C Channel SEO 190

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Social Media Customer Data Shopify Magento 370

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

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ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. To recoup their losses from the pandemic, many travel brands are revamping their Pinterest marketing efforts. This concept has enormous potential for all brands but presents a unique opportunity for growth for SMBs specifically. Published September 17, 2020.

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Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

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Kissmetrics

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

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Social Media Marketing Technology Information 271

Groove

APRIL 16, 2024

A few of these key features include things like a drag-and-drop online store builder, automated inventory management tools, multi-channel selling, and an advanced suite of marketing and SEO tools. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.

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lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. This year, the global e-commerce holiday sales is set to hit 1.2

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Kissmetrics

MAY 13, 2021

In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. Why Should You Use the Clubhouse App for Marketing? The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. 15 Marketing Clubhouse Tools.

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Kissmetrics

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

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Kissmetrics

MAY 3, 2021

Here are some of the actionable steps you can take to implement Facebook Stories in your marketing strategy. It’s not too long but not too short, and it skates on the line of the typical eight – to 10-second attention span we know people have on social media. How to Use Facebook Stories for Marketing.

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ROI Revolution

APRIL 17, 2020

While March 2020 presented us with the effects of the pandemic spreading, April 2020 presents us with the impacts of widespread quarantine regulations. With that, here’s our April Social Media Water Cooler! Social Media Usage Spikes From COVID-19. Published April 17, 2020.

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Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

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Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. How social media and technology affect children is dependent on a number of factors.

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Social Media Technology Automotive Definition 218

Retail TouchPoints

SEPTEMBER 14, 2023

Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Branden Maes is the Senior Brand Marketing Manager at Eyebuydirect , where he also leads the company’s social media and influencer programs.

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Kissmetrics

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Sleep so much?

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Social Media Marketing eCommerce Supplies 272

Kissmetrics

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? Everybody loves a good deal. Uncommon Goods.

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Digital Doughnut

APRIL 22, 2022

Standard marketing we were used to in the past no longer exists in the marketing industry today. If you want to stay competitive, you have to keep updated with your customers' needs, while being present on social media continues to be an essential asset.

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Retail TouchPoints

FEBRUARY 12, 2024

With shoppers handing over personal and credit card information without batting an eyelash to online retailers, cybercriminals are presented with the perfect opportunity to strike. Watch for sneaky malicious links on social media Social media apps aren’t just a place for people to share photos and connect with friends.

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Retail TouchPoints

AUGUST 8, 2023

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints. Why is Threads Valuable?

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Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This scenario presents unique opportunities for growth and progress.

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Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. For example, social media was cited as the top touch point ( 40% ) for driving awareness. Make sure that you are the repository for those reviews.

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Retail TouchPoints

APRIL 8, 2024

Here are some strategies for navigating the often chaotic world of TikTok viral marketing. Navigating TikTok Trends Navigating the ever-evolving landscape of TikTok takes agility as a marketer. The TikTok algorithm is tailor-made for entrepreneurs, prioritizing views over followers.

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