Kissmetrics

JANUARY 12, 2021

Some marketers might easily dismiss the app or shy away from using it. In this social media age, creating shareable content is essential. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. content marketing). influencer marketing). With social media advertising, you can have consistent sales coming in from the first day your website is live.

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BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Word of Mouth Marketing Statistics.

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ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Then I’ll send you on your way with: Our ecommerce video marketing playbook.

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RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. While loyal customers are open to communication, that doesn’t mean marketers have free rein to flood them with promotions. Email is the New Home Address.

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ROI Revolution

JANUARY 20, 2023

For many businesses (especially in 2023), advertising on social media is crucial to hitting those growth goals. Social media has 4.9 However, with the climate of the world and an impending recession, you might be asking yourself, how much does it cost to advertise on social media?

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Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

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Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Here’s what we recommend: 1.

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Groove

FEBRUARY 21, 2020

There are essentially two types of marketing: inbound marketing and outbound marketing. Outbound marketing tends to be more focused on traditional forms of marketing, such as telemarketing, direct mail, television and radio advertisements, sales fliers, etc. What Is Inbound Marketing? Attract Traffic.

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Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. Instagram saw just 3.7%

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Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

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ROI Revolution

APRIL 23, 2021

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Apple iOS 14.5 81% of U.S.

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Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. Email Marketing Strategy Tips. What was once a burden ? no longer needs to be! A/B Test Emails.

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Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social.

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RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. Internet users regularly or always search for visual content prior to making a purchase, and only 3% never do, according to a 2017 eMarketer study.

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ROI Revolution

JUNE 18, 2021

The question on the minds of brand marketers everywhere today is: How do I tell our brand’s story in a memorable way? As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Influencer marketing is one popular method of leveraging branded content.

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ROI Revolution

JULY 22, 2021

TikTok Studies the Importance of Sound in Advertising. Recently, TikTok conducted a study to find out just how effective their sound bites are in their advertising. The study found that a staggering 88% of users said that sound was essential to the TikTok experience. Responses to the study showed that ads with audio were 2.2x

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ROI Revolution

MARCH 23, 2021

As momentum on TikTok builds, we expect this hub to be a regular stomping ground for digital marketers. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. social media purchasers in 2021, up 13% from 2020.

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ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Facebook Offering New Social Commerce Tools. What Is Clubhouse? Learn more: What is Clubhouse?

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ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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Algopix

DECEMBER 26, 2021

While we continue to track and analyze product data from over a billion items, from millions of brands, across multiple marketplace channels (and geographies) in addition to the digital point-of-sale data leveraged – in our own market research, we also keep an eye on some key eCommerce influencers that help guide us on where to look next.

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Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

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Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

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Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar?

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Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Retail TouchPoints

DECEMBER 15, 2023

Emerging social media platforms such as TikTok and Snapchat have created a healthy amount of worry among parents who feel their children are being exposed to negative and harmful influences. Child Safety Concerns According to recent studies, 53% of children have a smartphone by the time they are 11 years old.

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Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

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Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team. It also integrates Influencer marketing campaigns.

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Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

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Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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ROI Revolution

NOVEMBER 16, 2020

Through the use of brand lift studies, Snapchat shared that brand metrics improve notably when a consumer’s first impression is a Commercial. In these uncertain times, it can be difficult to align expectations with the potential impacts on holiday marketing efforts. We hope you enjoyed the November 2020 Social Media Water Cooler!

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