Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

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Marketing Information Consumer Reference 329

Forrester eCommerce

NOVEMBER 1, 2021

I’ve been living and breathing the security awareness and training (SA&T) market since joining Forrester 3.5 years ago, working closely with most vendors in this market, as well as our clients.

Operations 195

Operations Marketing Management Customer 195

Forrester eCommerce

MARCH 16, 2022

The security awareness and training (SA&T) market has been stagnant for so long, with the last major disruption as far as I can tell being the introduction of phishing simulations about a decade or so ago. Since then, the industry seems to have seen a slow and steady evolution from ticking boxes to meet a […].

Marketing 195

Marketing Management 195

Forrester eCommerce

FEBRUARY 13, 2024

I am starting my third Forrester Wave™ evaluation for the market that used to be called the Security Awareness & Training (SA&T) market. We’ve been calling it Human Risk Management when advising clients the last few years, but finally reached the decision to formally retire the SA&T nomenclature.

Management 408

Management Blog Marketing 408

Retail TouchPoints

OCTOBER 3, 2022

With tough times ahead, it’s reasonable to think about new ways to bring more revenue in: “Should I add new products, new services, or should I try new marketing to reach a new category of customers?” Find New Ways to Serve Your Niche and Your Most Loyal Customers. Narrowing your focus has the added benefit of efficiency and sustainability.

Shipping Costs 278

Shipping Costs Shipping Technology Gifts 278

Kissmetrics

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 297

Merchant Services Marketing Payments Payment Services 297

Forrester eCommerce

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer 231

Customer Subscription Technology Management 231

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 293

Marketing Retail Comparison Shopping Workshop 293

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

MARCH 27, 2024

With so many shifts in the market, the pressure is on to upskill your workforce. The retail industry can benefit from adopting new ways of allowing employees to train safely, creating a path to progress without the risks to the learner, those who are evaluating them or the brand. A step above these tools would be in-person training.

Retail 254

Retail eCommerce Games Workshop 254

Forrester eCommerce

MARCH 6, 2020

The spread of the coronavirus (COVID-19) is impacting everything from global stock market vacillations and travel to retail traffic and buying patterns. To help retailers manage, we’ve rounded up some of the best advice we are hearing about the retail customer experience and managing business operations.

Travel 324

Travel Retail Customer Experience Management 324

Groove

DECEMBER 13, 2019

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358

eCommerce Marketing Social Media Travel 358

Retail TouchPoints

SEPTEMBER 28, 2022

So, if the top BNPL fintechs are facing trouble at the moment, why is Apple making a dramatic entrance into the market? Moreover, it is an effective marketing tool to increase sales by up to 40% and average order value (AOV) by up to 70%. Despite Bumps in the Road, BNPL is Here to Stay.

Merchant Services 182

Merchant Services Payment Services Shipping Costs Banking 182

Kissmetrics

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

Marketing 276

Marketing Social Media eCommerce Channel 276

Retail TouchPoints

OCTOBER 31, 2023

They also know how to effectively serve shoppers because they understand the unique wants and needs of the market. Train early and train often. Training beyond the basics might seem to be a luxury during the time-starved holiday season, but it’s well worth the investment for virtually all associate roles in the store.

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Omnichannel Consumer Management Technology 278

Kissmetrics

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. If you’re considering working with a social media consultant, here’s everything you need to know: 4 Ways a Social Media Marketing Consultant Can Help Grow Your Business. Consider a social media marketing consultant your business’s Yoda.

Social Media 298

Social Media Marketing Document B2B 298

Kissmetrics

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. Why Are Marketing Silos Detrimental to Your Bottom Line? Like actual silos, they’re separated and don’t interact.

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Marketing SEO Other Multichannel 300

Retail TouchPoints

JANUARY 30, 2024

Cultivate Ethical Proficiency in AI The journey toward responsible Gen AI in retail begins with an essential step — ethical AI training. This training goes beyond mere technical know-how, delving into the ethical quandaries and societal impacts of AI. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 338

Retail Customer Experience Technology Customer Data 338

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Forrester eCommerce

APRIL 25, 2023

If you’ve ever had the good fortune to travel on the Japanese bullet train or France’s TGV high-speed train, you know what an extraordinary experience it is: one defined by comfort, efficiency, and value — not just movement between two locations. Yet no one would have foreseen how train travel could reach this pinnacle in […]

Travel 349

Travel Customer Customer Loyalty B2B 349

Retail TouchPoints

FEBRUARY 27, 2024

This includes implementing robust security protocols, regular system audits, employee training and investing in advanced cybersecurity technologies. Employee Training Avoiding human error is often the first line of defense against cyber threats. Training is needed that goes beyond stating rules and consequences.

Payment Services 273

Payment Services Retail POS Operations 273

Kissmetrics

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74

Marketing 359

Marketing Social Media eCommerce Events 359

Forrester eCommerce

AUGUST 25, 2021

In a tight labor market with employee acquisition and retention top-of-mind for retailers, training associates thoroughly and enabling them to perform fewer menial tasks with greater efficiency and oversight should be a primary goal for retailers.

Retail 445

Retail Customer Experience Operations Improvements 445

Retail TouchPoints

DECEMBER 29, 2022

In a market so large and competitive, businesses compete to stand out to deliver bigger and better. With the right knowledge management system in place, employees can better train and organize resources and training material for their staff. Streamlined training and knowledge retention. trillion in 2023. In the U.S.,

Customer Experience 347

Customer Experience Management Customer Retail 347

Kissmetrics

NOVEMBER 30, 2020

If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You can track inbound and outbound marketing in real-time and quickly update a lead’s status on Salesforce. From a marketing perspective, what’s most important is why iPaaS can work for you. What’s important for your marketing strategy?

Marketing 253

Marketing Improvements Financial Services Customer 253

Kissmetrics

JANUARY 13, 2022

More and more companies are throwing traditional marketing out the window. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. The best marketing techniques market to you when you least expect it.

Marketing 260

Marketing Games Shipping Costs PPC 260

Retail TouchPoints

APRIL 19, 2024

The brand’s big differentiator is that its piercers are registered nurses who are trained to pierce all ages, all needs and all ear placements, and also to prioritize the critical after-care stage of the piercing experience. To get more details on this year’s event, visit the official #RICE24 content hub.)

Retail 231

Retail Consumer Events Marketing 231

Forrester eCommerce

APRIL 9, 2024

He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Daniel Kahneman was an unlikely economist. Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled.

Consumer 214

Consumer Customer Experience B2C Customer 214

Kissmetrics

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

Retail TouchPoints

SEPTEMBER 19, 2022

Rather than sitting through training sessions learning the information they may or may not need, you can get employees on the floor faster. That means less recruiting, hiring and training for retailers, and more experienced frontline workers to manage customers more efficiently and effectively. 2021 set online sales records.

Marketing 246

Marketing Retail Information Customer Retention 246

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automatic price optimization.

Merchant Services 278

Merchant Services Shipping Costs Retail Social Media 278

RTP blog

NOVEMBER 15, 2019

Planning Ahead Through a series of drills and training exercises, emergency responders like paramedics and firefighters ready themselves for any foreseeable eventuality. Rende has held various product, marketing and engineering executive roles with Informix, Mercury/HP Software, Appcelerator, and Keynote Systems.

Payment Services 150

Payment Services Merchant Services Payments Retail 150

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

APRIL 3, 2024

In newer markets you need a higher level of hand-holding and [customer] education. Ackerman: I’m a deep believer in the education and training of staff; I believe we invest more in training time and dollars than any other dispensary. We provide the training ourselves, because it’s a very specific way of selling.

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Customer Retail Information Operations 251