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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Consumers visiting brick-and-mortar stores, particularly those in the market for big-ticket items, want store associates both to help them understand exactly what they’re paying for and connect them with the model that fits their needs and budget. The 10 stores where associates received the mobile-delivered training saw a 26.2%

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This includes implementing robust security protocols, regular system audits, employee training and investing in advanced cybersecurity technologies. Vendor audits and risk assessments could have identified the risk posed by third-party software integrations and network access points, which could have prevented these types of breaches.

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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Take Stock of the Inventory Amid the digital transformation of retail, technologies such as SquareSpace have become more commonplace at the point of sale, while self-service kiosks and cashierless checkouts are now ubiquitous.

Events 227
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NRF 2024: Key Takeaways From Retail Thought Leaders

RetailMinded

.” Speaking of standards, The Retail Doctor , Bob Phibbs, shared with me that “any way that you can train an employee to engage a customer is important. Smart retailers will blend this with their traditional trainings.” Expanding on the importance of trust and reliability was Sean Quinn, CEO of All Point Retail.

Retail 119
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The Data Scientist Inside the Marketing Assistant

Optimizely

You’ve successfully progressed to become a data-driven marketer. In fact, the typical customer is throwing off 17 events and is represented by six different identifiers in your marketing systems today. Zam is a marketing assistant that provides the guidance you need to actually SEE the opportunities in your data.

Marketing 225
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Laying the Operational Foundation for Autonomous Stores

Retail TouchPoints

One of the biggest operational changes that grocery retailers will face is employee training and role reassignment. Grocery retailers must create specialized training programs for new roles and responsibilities. It explained that “building the portal wasn’t enough, nor was training branch associates to show customers how to use it.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. He is a faculty coach at The University of Chicago Booth School of Business, training educators on new innovation concepts.

Retail 279