Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 278

Marketing SEO Consumer Mobile 278

Forrester eCommerce

SEPTEMBER 20, 2021

Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation).

Games 195

Games Marketing Improvements Technology 195

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

Marketing 376

Marketing Mobile 376

Kissmetrics

NOVEMBER 20, 2020

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free.

eCommerce 360

eCommerce Subscription Demo eCommerce Platforms 360

Groove

SEPTEMBER 15, 2020

Would you rather watch a 20-second video clip or read a one page summary? In today's world of information overload, video has become a main source for absorbing information. Product Videos: 5 Advantages. one of the many advantages to leveraging product videos. Emphasize product features and details.

eCommerce 370

eCommerce Social Media Information Consumer 370

lateshipment

MARCH 10, 2023

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. This specialty has led to e-commerce stores quickly turning to video to grow their businesses.

eCommerce 130

eCommerce Marketing Merchant Services Social Media 130

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services eCommerce Social Media Presentation 195

Retail TouchPoints

JULY 21, 2023

Visualizing Winning Jackpots Through Video Advertising While gamification may be fun and engaging as well as bringing a certain playfulness to a brand’s persona, it often does not drive real world impact. However, video can increase engagement through playful interaction while encouraging true business results.

Games 245

Games Consumer Management Customer 245

Kissmetrics

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? Here’s how.

Social Media 316

Social Media Reference Marketing Presentation 316

lateshipment

NOVEMBER 18, 2022

It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Here are ways you can use videos in your existing practices and maximize conversions as a result. That’s not all!

eCommerce 130

eCommerce Marketing Information Small Business Retail 130

Groove

SEPTEMBER 26, 2023

In the realm of digital content creation, video has emerged as a dominant force, captivating audiences with its immersive and dynamic storytelling capabilities. Enter the world of video content AI tools – a transformative wave of technology that is revolutionizing the way videos are produced, edited, and optimized.

Merchant Services 195

Merchant Services Social Media eCommerce Presentation 195

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 286

Magazine Shopping Carts B2C Fashion 286

Retail TouchPoints

NOVEMBER 1, 2023

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas …and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Best Buy, working with TalkShopLive , will host three live shoppable video events, kicking off on Nov.

Shopping Carts 279

Shopping Carts Outdoor Gifts Presentation 279

Kissmetrics

FEBRUARY 8, 2021

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. How to Turn on Ads.

Live Chat 316

Live Chat Channel Social Media Document 316

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312

Marketing Technology Social Media Recommendation 312

lateshipment

APRIL 17, 2020

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. The trick with video email marketing is not relying on traditional marketing approaches. Be Concise. Give Sneak Peeks.

Marketing 245

Marketing Shipping Costs Retail Social Media 245

Retail TouchPoints

SEPTEMBER 7, 2022

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. On linear TV, QVC and HSN are available in 92 million U.S.

Apparel 264

Apparel Merchant Services Home Shopping Accessories 264

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. Instead, insert a video.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas.

Webinar 317

Webinar Travel Games Article 317

Kissmetrics

MAY 11, 2021

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. Why Should You Create Real Estate Video Ads?

Social Media 261

Social Media Books Marketing Subscription 261

Retail TouchPoints

MAY 26, 2021

Now, video tech has advanced far enough to offer the relevancy and connection that customers have come to expect. . Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies. 87% of businesses see video marketing as an asset worthy of investment. In just one video marketing push, N.E.W.

B2B 222

B2B Events Recommendation Marketing 222

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. However, marketers and brands like Mattel and KFC are leveraging virtual YouTubers to drive serious engagement. This content is created by VTubers, and it’s taking content creation by storm.

Games 231

Games Social Media Channel Marketing 231

Forrester eCommerce

MAY 29, 2019

We’ve got two new reports coming soon on video technology, which address challenges that organizations have both internally and externally with video content. Sam Stern and I worked on the employee experience Now Tech while Laura Ramos and I focused on video for B2B marketing and sales.

B2B 314

B2B Technology Marketing Customer 314

Groove

JANUARY 27, 2020

Although great product photography is an essential component to increasing conversions, eCommerce product videos also help to convert shoppers into customers. According to Wyzowl , 80% of video marketers say video has directly helped increase sales. eCommerce Product Videos. Let that sink in for a second.

eCommerce 355

eCommerce Consumer Information Customer Experience 355

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas.

B2B 267

B2B Marketing Technology 267

Retail TouchPoints

AUGUST 23, 2022

The retailer tested the Carousel Cloud technology in fall 2021 at locations in Texas and Maryland, using video footage of sports enthusiasts skiing, snowboarding, hiking, engaging in watersports, biking and running. Director of Brand Marketing at Sun & Ski Sports in a statement. “I do,” said Robert Budnik Jr.,

Specialty Retailers 243

Specialty Retailers Sporting Goods Outdoor Technology 243

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Forrester eCommerce

JUNE 26, 2019

If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. B2B buyers are wired to deal with visual information and to remember stories. Reading large blocks of text is the type of […].

B2B 388

B2B Information Technology Customer 388

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

Retail TouchPoints

APRIL 22, 2021

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories.

Mobile 281

Mobile Management Customer Retail 281

Retail TouchPoints

SEPTEMBER 22, 2023

To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” said the company in the statement, adding that “we aim to have meaningfully fewer ads than linear TV and other streaming TV providers.”

Other 263

Other Channel Consumer Retail 263

Kissmetrics

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. What Is Video Search? What makes someone look for a specific video?

SEO 281

SEO Hobbies Recommendation eCommerce 281

Forrester eCommerce

SEPTEMBER 6, 2022

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Marketing 369

Marketing Social Media B2C Customer 369

Kissmetrics

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

Customer 274

Customer Social Media Consumer Multichannel 274

Ecommerce Platforms

MARCH 22, 2022

Have you ever wondered what the best video monetization platforms might be for your webinars, streams, and other valuable videos? The best video monetization platforms are designed to provide everything you need to transform your videos into money-making assets. Excellent range of video streaming options.

Payments 160

Payments Payment Services Multi-channel Subscription 160

Fastr

NOVEMBER 15, 2018

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags.

Marketing 100

Marketing Mobile eCommerce Marketing Technology 100

Optimizely

OCTOBER 9, 2018

But what if you could combine the joy of unboxing something new with a deep dive into the marketing behind the ecommerce brand? If that sounds like fun to you, you’re our kind of marketing nerd. As you might’ve guessed from the video above, we’re sitting on some pretty exciting news here at Zaius. The gist of it.

Marketing 150

Marketing B2C Clothing eCommerce 150