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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Mobile technology – serving both sides of the retail coin

365 Retail

Achieving this is not rocket science – it simply requires smart use of technology that is disarmingly similar to what we all carry about 24 hours a day – our mobile devices! Retailers need to think beyond the realms of what mobile technology can do for their customers and think about what it can do for their people and their processes.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Many retailers are needlessly accepting shockingly low conversion rates when stronger ecommerce strategies could be driving much higher returns, without the need to invest more into campaigns or advertising. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Amazon Adds ‘Badge Pay’ to Just Walk Out Deployment in Georgia Hospital

Retail TouchPoints

Amazon ’s cashierless Just Walk Out technology has been deployed in more than 120 third-party locations, including airports, stadiums, university campuses, convenience stores and theme parks. Non-staff members can use credit cards, mobile wallets, QR codes or the Amazon One palm payment system to enter and shop at the checkout-free stores.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

Consumers can choose whether to pre-approve purchases or not, set budgets, inform the bot to shop only for certain items at certain times or only buy items when they go on sale, and many other parameters. All of the technology to make this happen exists today; it’s mostly a matter of tying AI search to checkout systems.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

So it’s no surprise that 47% of executives believe that store design and experience have become more critical to their brand strategy over the past year, according to Retail TouchPoints research. But underneath this positive blanket statement are a lot of nuances. Cornelius: We’ve seen engagement-driven concepts with more community stores.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.