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#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience

Retail TouchPoints

We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Target, for example, has really doubled down on a multi-channel shopper strategy of offering a diverse mix of physical and digital shopping options. Omnichannel approaches like Target’s are not insular.

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Omnichannel Logistics and Delivery: Good for Shoppers and Retailers Alike

ESW

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end specialty labels were still turning up their noses at digital. The company’s wholesale business is still thriving, but now it’s only part of an omnichannel strategy that includes ecommerce , social commerce and marketplaces.

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Carter’s Plans 50 New Stores this Year; CEO says Stores Provide ‘Best Presentation of Our Brands’

Retail TouchPoints

Carter’s currently operates nearly 800 stores across the country. To enable these omnichannel purchasing behaviors, Carter’s highlighted the investments it has made in its app, which now accounts for one quarter of all ecommerce sales, over the last few years. The retailer also is testing a same-day delivery partnership with Shipt.

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8 Amazing Omnichannel Experience Examples from the World's Top Brands

GetElastic

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Multi-channel partners: For merchants running omnichannel businesses, TikTok is partnering with leading multi-channel platforms including Channel Advisor, Feedonomics, Productsup, Pipe17, GoDataFeed, SellerCloud, Linnworks, ChannelEngine, ShoppingFeed and Cymbio.

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Bath & Body Works Taps Unilever Veteran as New CEO

Retail TouchPoints

where she led multi-billion-dollar revenue delivery across all channels, customers and categories for Unilever’s largest market. “I She first joined Unilever in 2011 as EVP, Personal Care North America where she oversaw a portfolio of more than 20 personal care brands and helped Unilever’s haircare business achieve U.S.