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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain. In the race to decode user intent sans cookies, gen AI emerges as a game changer. Instead, it’s about leveraging AI to decipher intent through interaction and wisdom of the crowd.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312
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The History, Present, & Future of AI (Artificial Intelligence) and eCommerce

Groove

Ancient civilizations recognized the potential of water as a source of power and devised simple machines and tools like levers, wheels, wedges, and pulleys to harness it. Initially, those dependent on these manual tasks may have feared that machines would render their skills obsolete.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.” Ecommerce companies looking to adopt an AI and machine learning-powered solution should take note. Are you aware of the risks?

eCommerce 263
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Couche-Tard Deploys Unified Supply Chain and Planning Solution in North America

Retail TouchPoints

Relex’s AI- and machine learning-powered solutions include demand forecasting, replenishment and advanced space and floor planning functionalities. Alimentation Couche-Tard , which operates Couche-Tard convenience stores in Canada and Circle K stores in the U.S.,

Supplies 257
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Ecommerce’s AI Playbook: Data, Personalization and Scalability

Retail TouchPoints

Once upon a time, finding the perfect product online was like wandering the aisles of a library without a card catalog. But the advent of artificial intelligence (AI) has transformed the quest for the perfect online purchase and unleashed a remarkable evolution in ecommerce. That’s why the ecommerce industry was an early adopter of AI.

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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. We know that AI can help build more meaningful connections between people and content. For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI.

Marketing 264