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The New Starbucks App: Here's What's Changed

Smile.io

In Starbucks’ latest app release, users will notice an entirely upgraded rewards interface. From the simplified in-app participation triggers to the clarification of program rules, it’s clear that this program refresh had one primary objective: to improve the digital experience for rewards program members.

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Loyalty Case Study: Starbucks Rewards

Smile.io

Starbucks is a staple coffee brand with more than 32,000 locations in over 80 countries around the world. It’s safe to say Starbucks has an abundance of loyal customers. The iconic brand has revolutionized the coffee industry and changed the way everyone consumes coffee. million active Starbucks reward members.

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How You Can Leverage Gamification for Marketing

Kissmetrics

What Is Gamification for Marketing? Companies send a virtual lottery ticket to subscribers who use their cursor to virtually “scratch off” and reveal what’s underneath. Companies send a virtual lottery ticket to subscribers who use their cursor to virtually “scratch off” and reveal what’s underneath.

Marketing 260
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. Let’s take a look.

Download 361
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Think Omnichannel to Help Your Business—and Your Shoppers—Succeed

Wiser

What does this mean today? What Is an Omnichannel Retail Strategy? 2: Reaching New Customers and Increasing Sales An omnichannel retail strategy allows businesses to reach new customer segments they might not have had available to them on other channels. Why Should You Adopt an Omnichannel Retail Strategy?

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How Push Notifications Can Increase User Engagement (With Examples)

Kissmetrics

Breathing New Life Into “Old” Technology. It wasn’t until 2001 that Research In Motion (RIM), the company behind Blackberry, changed how we communicated on our mobile phones, paving the way for what we now know as push notifications. What Push Notifications Are and Are Not. They do it through push notifications.

Mobile 211
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Vue Storefront Review – Everything You Need To Know

Ecommerce Platforms

The future is here! Well, at least until I ultimately tried out this crazy thing they call Progressive Web Apps, or PWA in short. It’s a new ecommerce application alright, but its architecture is nothing close to what we’re already used to. But what does that mean for ecommerce? What Is a Progressive Web App? .