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What is a Loyalty Program?

Smile.io

One of the tried and tested ways to accomplish this is with the help of a loyalty program. But what exactly is a loyalty program? How does a loyalty program work? At Smile.io, we define a loyalty program as a tool that rewards customers that interact with your business.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate.

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Staples Rebrands, Enhances Loyalty Program

Retail TouchPoints

Staples has renamed and upgraded its Staples Rewards loyalty program. The new Easy Rewards program, which is free to join, is designed to deliver customized savings and benefits based on what members buy and how they shop.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. How product data can optimize your subscription and loyalty models. What the major considerations when expanding into new territories are.

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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

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Carter’s Introduces Revamped Loyalty Program with ‘Mom Math’ Campaign

Retail TouchPoints

Childrenswear brand Carter’s has joined the growing slate of retailers reimagining their loyalty programs in recent months. Formerly known as My Rewarding Moments, the revamped Carter’s loyalty program will now be called simply Carter’s Rewards and will allow customers to earn points and perks faster.