Groove

JULY 31, 2023

Why eCommerce Marketing Automation? The benefits of automations to you as an online retailer include improving customer engagement, promoting customer loyalty, keeping your brand top of mind and increasing customer lifetime value (CLV). Improving productivity is a constant goal for businesses of all sizes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Loyalty 195

Groove

SEPTEMBER 5, 2023

So, what is it and why is it important? What's Visual Branding? Every little detail tells us a bit about the company and what they stand for. Why is Visual Branding Important for Online Shops? Online stores need to catch our attention and be memorable in order to stand out. Let’s break it down.

eCommerce 195

eCommerce Social Media Arts Consumer Electronics 195

Retail TouchPoints

MARCH 5, 2024

But what works for ecommerce giants like Amazon and Walmart won’t work for Main Street, and with opportunities for small- to medium-sized retailers ripe for the taking, it’s never been more critical to get in-the-know. First-party customer data. This is what advertisers are most interested in. Value proposition.

Retail 262

Retail Customer Data Channel Arts 262

Retail TouchPoints

APRIL 3, 2024

consumers and retain repeat customers. consumers and retain repeat customers. Steps to Building a Consumer-Friendly Returns Policy Offer flexible returns options : Flexibility in how returns are handled can significantly impact customer satisfaction. consumers wouldn’t repurchase from a brand after a poor returns experience.

Shipping Costs 202

Shipping Costs Shipping Labels Shipping Consumer 202

Retail TouchPoints

SEPTEMBER 11, 2023

Retailers have taken notice of this shift and are increasingly turning toward experiential retail to meet changing customer preferences. As the name implies, experiential retail initiatives aim to turn a transaction into an experience for the customer. The goal is to improve engagement, customer loyalty and the bottom line.

Technology 251

Technology Point of Sale Customer Experience Customer Loyalty 251

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 236

Shipping Costs Improvements Live Chat Retail 236

Groove

MARCH 11, 2024

It takes a lot of work to get customers to your eCommerce store. Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. According to Hubspot, 73.9%

Shipping Costs 195

Shipping Costs Payments Shopping Carts Shipping 195

Groove

JUNE 16, 2023

In today's competitive digital landscape, it's crucial to optimize your website to maximize the number of website visitors that convert into paying customers. When potential customers encounter sluggish load times, they are more likely to abandon your site and seek faster alternatives.

Merchant Services 369

Merchant Services Payment Services eCommerce Shipping Costs 369

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Why it Matters: In 2023, we saw employee turnover reach record highs. Let’s begin the countdown… 5.

Retail 249

Retail Supplies Merchant Services Social Media 249

Groove

MARCH 12, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Gentry Jensen of Cordova Outdoors In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Gentry Jensen, founder of Cordova Outdoors, delving into Jensen's remarkable journey from a Navy SEAL to an innovative entrepreneur.

Outdoor 195

Outdoor eCommerce BigCommerce Travel 195

Retail TouchPoints

MAY 8, 2023

That’s why retargeting, the marketing tactic for re-engaging existing users, is more important, particularly in uncertain economic times. Based on internal first-party data about inactive clients, retailers can turn to a DSP to use this data to empower advertising campaigns to re-engage these inactivesleeping users.

Marketing 311

Marketing Technology Social Media Recommendation 311

Groove

JULY 9, 2020

Ensuring the proper timing relies heavily on the stage in which a customer is at in the buyer's journey. There are a number of tactics that can be used to build an eCommerce branding strategy that attracts, engages and delights customers. What tone and voice are you going to use to engage with your customers?

Social Media 352

Social Media eCommerce Webinar SEO 352

Retail TouchPoints

SEPTEMBER 12, 2023

That’s why when Good American opened its first permanent store at Westfield Century City Mall in Los Angeles, the team thought critically about the experience and how its brand mission and values would shine through. If a customer is done trying on items and decides to buy them, she can do so using self-checkout capabilities.

Apparel 254

Apparel Clothing Technology Customer Experience 254

Retail TouchPoints

APRIL 5, 2023

Shopping center operators are facing a new call to action: Evolve and elevate your experiences or lose your customers forever. Tanger Outlets has responded to this message with urgency as it aims to engage and acquire a younger demographic of consumers. We engage, we listen, we execute. “We We engage, we listen, we execute.

Food and Beverages 305

Food and Beverages Operations Consumer Omnichannel 305

Groove

AUGUST 30, 2023

Starting with the Basics: What is a CDP? To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. Why Do CDPs Exist? Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. Want it simpler?

Customer Data 363

Customer Data Customer Multi-channel Management 363

Retail TouchPoints

SEPTEMBER 14, 2023

The paradox of choice can even deter sales, which is why e-tailers need to be strategic when expanding their inventory and building their shopping experience. To guide as many customers as possible to an online shopping experience that is quick and stress-free, here are three strategies brands should employ. Know your customer.

Customer 268

Customer Social Media Recommendation Presentation 268

Retail TouchPoints

DECEMBER 13, 2023

Cornelius: We’ve seen engagement-driven concepts with more community stores. What we haven’t seen as much of the last few years are inspiration-driven concepts. After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands.

Sporting Goods 290

Sporting Goods Technology Omnichannel Operations 290

Retail TouchPoints

JULY 7, 2023

Having a presence there and being able to connect with so many more customers through the platform is just one massive advantage.” Having a presence there and being able to connect with so many more customers through the platform is just one massive advantage.” That’s why I believe DTC websites are on the decline.

Shipping Costs 251

Shipping Costs Customer Multi-channel Consumer 251

Retail TouchPoints

JANUARY 19, 2023

And why are livestreams so effective? Because they “combine some of the most important aspects of the in-store experience, such as interactive customer service, with the ease, convenience and pure entertainment factor of online shopping. And why are livestreams so effective? festival in 2022 for proof.

Social Media 286

Social Media X-cart Consumer Events 286

Retail TouchPoints

JUNE 21, 2023

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

Customer Loyalty 236

Customer Loyalty Customer Arts Omnichannel 236

Kissmetrics

AUGUST 17, 2021

Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Retail TouchPoints

APRIL 16, 2024

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall flat if customers aren’t happy with one tiny part of their experience.

eCommerce 147

eCommerce Improvements Consumer Customer 147

Retail TouchPoints

JANUARY 22, 2024

And as more and more of those customers’ lives move online, Kimberly-Clark, like many of its CPG counterparts, has begun steadily building out a digital presence for its brands — something that, not too long ago, was anathema for a company built on wholesale relationships. They’re not glamorous, but they are parts of everyday life.”

Consumer 253

Consumer Customer Information Customer Experience 253

Kissmetrics

JULY 26, 2021

The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. Let’s break it down.

Social Media 363

Social Media Reference Information Improvements 363

Kissmetrics

DECEMBER 8, 2020

Is that even what mobile ads are best for ? I’m going to tell you why that’s the case. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. Why Are Mobile Ads Not Just Good for Conversions?

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

FEBRUARY 28, 2023

Yet amid continued inflationary pressures that translate to higher out-of-pocket costs for consumers, the importance of offers, coupons and loyalty program rewards has never been greater. What is Marketing in the Moment? Another 58% said they eat and drink outside the home less often, and 46% are taking fewer vacations.

Retail 274

Retail Books Consumer Social Media 274

Kissmetrics

JULY 8, 2021

New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically. Let’s talk about why Instagram as a marketing tool matters , how it can help you grow your business, and look at effective strategies to grow your e-commerce brand—even when you have no followers.

eCommerce 362

eCommerce Shipping Costs Social Media Customer Experience 362

Retail TouchPoints

FEBRUARY 15, 2024

Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response. The Stanley X Starbucks Valentine’s Day Quencher H2.0 Tumbler is the latest example of a viral retail phenomenon. Research indicates that the feeling of scarcity significantly influences consumers’ behavior.

Social Media 242

Social Media Consumer Other Information 242

Retail TouchPoints

FEBRUARY 4, 2022

Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ We’re not going to just concede that the declining engagement rates win.

Marketing 307

Marketing Retail Toys Channel 307

Retail TouchPoints

MARCH 12, 2024

The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings. The most successful brands will connect emotionally to their customer base – and give them space and permission to experience a whole spectrum of feelings. Why the Mood?

Consumer 243

Consumer Beauty and Health Retail Fashion 243

Retail TouchPoints

JUNE 23, 2023

The DTC meal kit company, which saw a massive influx of customers following COVID, needed a way to maximize engagement and retain elevated open rates for its correspondence. The company believes wholeheartedly in the importance of testing, whether a human or ChatGPT wrote the email copy. But the truth is none of them know.”

Definition 232

Definition Marketing Customer Technology 232

Kissmetrics

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Let’s go over what a good content strategy contains and how to create one. So, you will need to decide what content is most appropriate for a person to receive at a given time.

Social Media 329

Social Media Improvements Information B2C 329

Retail TouchPoints

AUGUST 8, 2023

Threads , Meta’s highly publicized “Twitter killer,” has seen dwindling engagement rates over the past few weeks. Why is Threads Valuable? Beyond the perks of being first to market, however, they have already seen benefits from their presence — from improved brand awareness to deeper customer connections.

Social Media 226

Social Media Customer Beauty and Health Consumer 226

Retail TouchPoints

APRIL 18, 2023

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. The world is connected on Flip by finding people that have bought what you’re looking for — it is connecting the social graph of the world through what people buy.”

Payment Services 272

Payment Services Marketing Beauty and Health Customer 272

Wiser

APRIL 15, 2024

As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. This blog post explores the essence of content compliance and why it’s crucial for your brand. What is Content Compliance?

eCommerce 78

eCommerce eCommerce Platforms Social Media Operations 78

Retail TouchPoints

DECEMBER 6, 2022

In fact, the NPD group has identified a phenomenon called the “ beauty index ,” which proposes that when consumer sentiment is low (as it is right now), the desire to treat oneself goes up — and what better way to do that than with the relatively small purchase of a new lipstick or nail polish?

Retail 284

Retail Consumer Technology Other 284

Kissmetrics

JULY 20, 2021

What are your goals with email marketing? What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers. To be effective with automated email, what you’re producing should be far from spam. Why Should You Automate Your Emails?

Marketing 350

Marketing Customer Improvements Information 350