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What Makes Amazon The Top Ecommerce Platform?

Ecommerce Guru

A successful ecommerce business is the one that concentrates on providing for the specific demands and interests of their users. The top ecommerce platform has undergone an exponential transformation in recent years. One such ecommerce tycoon is Amazon, the biggest online store in India and […].

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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

However, one internet giant that has not yet entered the conversation is Amazon, which stands to benefit tremendously from generative AI-powered search. Amazon: the Ecommerce Gorilla Still Behind in Generative AI Why is generative AI crucial for Amazon? Presently, ecommerce search is primarily keyword-based.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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2023: The Year of the Marketplace Seller

Retail TouchPoints

But, while they continued to make headlines in 2023, marketplaces themselves were no longer the hot commodity this year , marketplace sellers were. This shift in power dynamic is driven by one major change — Amazon is no longer the only game in town. Online marketplaces have been the talk of t h e town for the last couple of years.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. Read on to learn: What is retail media? What is a retail media network? 10, 2023 What is retail media?

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Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Retail TouchPoints

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Amazon will hold its third annual “Accelerate” summit Sept. Exhibit B — how Walmart is building its digital commerce business: See Exhibit A.

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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. For brands, that makes it much more difficult to stand out.