Kissmetrics

OCTOBER 3, 2020

Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Retail TouchPoints

JANUARY 17, 2023

You meet for the first time, and there’s a spark. You feel like you’ve known each other for years, even though you’ve only spent a few hours together. You quickly get a sense of likes and dislikes, as well as what you have to offer each other. Relationships can move fast.

Customer 321

Customer Customer Data Other Marketing 321

Kissmetrics

DECEMBER 8, 2021

FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. Why Your Website Should Include FAQ Pages.

Customer 278

Customer SEO White Paper Information 278

Retail TouchPoints

AUGUST 11, 2022

The chore of staying aware, interpreting and then adjusting the operational procedures of your gift card program is an enormous burden, especially when internal legal and compliance resources are, and should be, focused on your core business. So how do you protect yourself from the nightmare of state audits, litigation and judgements? .

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Gifts Payment Services Payments Multi-channel 253

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. While livestreaming can help create differentiation, they should consider what is unique to them to keep viewers watching,” Alloy advised. And why are livestreams so effective?

Social Media 284

Social Media X-cart Consumer Events 284

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. Basically, customers now expect to feel known. What follows is guidance to help light the way as you build out these capabilities on your journey toward personalization maturity. Fast-moving innovation is a tricky thing.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233

Retail TouchPoints

MAY 12, 2022

The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group , wants people to know about the metaverse is that you haven’t missed the boat. This is a great time to get educated on what this is and what it means for your brand.”. First, Understand What the Metaverse Isn’t.

Games 321

Games Retail Social Media Definition 321

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. In the B2B space, you can pay a monthly fee for a PC, the software and other products.

Subscription 235

Subscription B2B Mobile Customer Experience 235

Kissmetrics

SEPTEMBER 29, 2020

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company.

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. Many are left wondering — what will fill the void in personalization once third-party cookies are no longer available?

eCommerce Marketing 243

eCommerce Marketing eCommerce Customer Experience Management 243

Retail TouchPoints

DECEMBER 14, 2023

Image courtesy The Lumistella Company) (If you haven’t been around young kids during the past 18 years, you’ll be forgiven for not being familiar with this new holiday tradition. Retail TouchPoints (RTP): After all the trials and tribulations at the beginning of the company, when did you know you had a hit on your hands?

Books 241

Books Social Media Definition Merchant Services 241

Retail TouchPoints

JULY 7, 2022

You’ve been reading about the metaverse, and you aren’t sure what to do about it yet. What level of investment is needed? Where will you find expertise? So one of the worst mistakes you could make right now is to assume the metaverse isn’t going to be a big thing. Is it too early? Is it already too late?

Article 264

Article Webinar Marketing Definition 264

Retail TouchPoints

NOVEMBER 9, 2022

What I mean by [missing Web2] is not having a hearty ecommerce channel or not having an understanding of the intimacy that social can provide to their consumer experience — that was a big miss. Myth #1: Every Brand Should Already be in the Metaverse. However, that number bumped up to 40% among U.S.

Cryptocurrencies 308

Cryptocurrencies Games Payment Services Consumer 308

Kissmetrics

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. What makes Generation X so valuable?

Social Media 269

Social Media Reference Events Automotive 269

Kissmetrics

MAY 27, 2021

That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. If you can get your client’s website to the top of user search, you’ll have a much easier time improving their ROI. What Is Technical SEO? Imagine you wrote the most amazing content in the world. Yet, only 0.78

SEO 363

SEO Social Media Mobile Improvements 363

Kissmetrics

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Plans will help you slow down, breathe, and give you direction. Consider this: how would you define success?

Marketing 357

Marketing Social Media SEO Presentation 357

Kissmetrics

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Before we begin, your first task is to decide what your goal for guest blogging is. Determine Your Guest Blogging Goals.

Blog 328

Blog Social Media Other Books 328

Kissmetrics

MAY 13, 2021

Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Here’s an example from linkresearchtools.com that shows what that report looks like. If you don’t know how to protect yourself from bad backlinks , you could be setting your site up for epic failure.

SEO 363

SEO Download Games Improvements 363

Kissmetrics

AUGUST 17, 2021

How do you build brand awareness, especially if you’re a new company? Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign. What Are Brand Awareness Campaigns? What does this mean?

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Kissmetrics

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? What Are the Benefits of Inclusive Content? However, there’s a lot more to gain when you write in a way that includes as many people as possible.

Article 277

Article Blog PPC Marketing 277

Kissmetrics

SEPTEMBER 22, 2020

Your website is ranked for every keyword you can think of. You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO]. Imagine this….

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

MAY 19, 2021

If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales. What Is a Google Penalty?

SEO 275

SEO Games Improvements Subscription 275

Kissmetrics

DECEMBER 18, 2020

When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win.

eCommerce 363

eCommerce Outdoor Article Web Design 363

Kissmetrics

AUGUST 20, 2021

With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple! To be truly successful, you need: a strong strategy an arsenal of marketing technique a true understanding of who your audience is and what they want.

Social Media 289

Social Media Customer Shipping Costs Improvements 289

Kissmetrics

DECEMBER 22, 2020

To have a successful e-commerce platform, you have to pay to play. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. You could also invest in some tools that will make working with influencers simpler.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

OCTOBER 26, 2020

Are you ready? An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize. How’s a consultant supposed to help you survive that?

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Retail TouchPoints

JULY 21, 2023

But folks on both sides of the aisle rushed to see what the hype was all about, and the platform gained a staggering 10 million signups in the first seven hours of launch, and 100 million users in just five days. They did it at the right time Friday night, treated it like a slumber party and boom, they had 100 million users in five days.

Social Media 239

Social Media Information eCommerce Definition 239

Kissmetrics

AUGUST 27, 2021

Do you love to write? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? What Is Substack? Create in any way?

Social Media 290

Social Media Payments Subscription Payment Services 290

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. The product is what the company sells. The product is what the company sells.

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

MARCH 31, 2023

You don’t have a lot of industries this size still growing so fast. When you go to Amazon, you pretty much know what you want to buy and just search for it. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

Shipping Costs 330

Shipping Costs Consumer Supplies Shipping 330

Kissmetrics

SEPTEMBER 10, 2021

The good news is there are many tools and software platforms available, so you are likely to find one that meets your needs. Systeme offers an all-in-one sales funnel software that enables you to build and manage your funnel like a boss. The free plan only allows up to 1,000 contacts, so you’ll need to upgrade if you need more.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

Kissmetrics

JUNE 29, 2021

Your goal should be to put together a system that acquires customers almost on autopilot. This guide should help get you started. What Is Customer Acquisition? You should know how much you need to spend to acquire a customer. What Is the Purpose of Customer Acquisition?

Customer 276

Customer Social Media Customer Retention eCommerce 276

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Which is why you might be considering getting a Google Adwords certification. If you own a PPC agency, how are you supposed to compete with so many other companies? What is Google AdWords Certified?

PPC 298

PPC Recommendation Social Media Mobile 298

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. But what, exactly, is the playing field? What capabilities do retailers need? The playing field.

Retail 273

Retail Sporting Goods eCommerce Platforms Supplies 273

Kissmetrics

JULY 14, 2021

Are you missing out on traffic because people aren’t searching the way you think they are? These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy. What Is Voice Search?

SEO 362

SEO Mobile Information Article 362

Kissmetrics

MARCH 29, 2021

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios?

eCommerce 338

eCommerce Toys Clothing Social Media 338

Kissmetrics

DECEMBER 30, 2020

Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market.

Merchant Services 297

Merchant Services Marketing Payments Payment Services 297