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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.

Marketing 246
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21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Marketing 318
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

There are 54 million disabled Americans, making up the third-largest market segment. As stated at the beginning of this piece, disabled people are the third-largest market segment. They account for $1 billion in the market, while their friends and family members make it $1 trillion. Why Does it Matter? What Can Companies Do?

Retail 296
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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than focusing on checking off boxes, Earle tries to step outside them and remix the traditional ways Johnny Cupcakes markets to customers across digital channels.

Retail 274
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Wix email marketing vs. Mailchimp: Which is better for your business?

Omnisend

Small business owners tend to go for the Wix email marketing tool—it’s cheaper and pretty easy to use. In this article, we’ll look at Wix email marketing vs. Mailchimp side by side, so you know which tool best meets your business needs. Mailchimp, while a little more complex to use, is one of the most popular email marketing providers.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. The money is in the list.

eCommerce 167
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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Free digital activation and stronger online presence : As your brand products generate good revenue for your retailers, a fruitful relationship can help you get some free promotion through their marketing channels (e.g., Regularly monitor the market to detect suspicious activity and take firm action if necessary.