Generation Z: Between the Worlds of Digital and Analog
Retail TouchPoints
MARCH 25, 2022
One-third are inspired by social media before buying that new sweater, electronic gizmo or video game, according to the PwC study Gen Z is Talking. This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. Are you Listening? In the U.S.,
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