Remove 2010 Remove Channel Remove Management Remove Social Media
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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. Why Does Reputation Management Matter? Easier said than done!

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.

Consumer 312
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Let your tools manage some of the heavy lifting and put your ecommerce data to work to tailor your messaging to drive more repeat business and increase customer retention.

Marketing 264
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 246
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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.