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7 Ways Brands are Transforming Customers Into Members with Subscriptions

Retail TouchPoints

Subscriptions originally emerged as a way of creating recurring revenue models for retailers and brands. Today, subscriptions are an entire economy — the next phase of which will be defined by transforming regular customers into loyal members. Let Customers ‘Set it and Forget it’: The Recurring Products Model.

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Signet Expands into Jewelry Subscription Space with Acquisition of Rocksbox

Retail TouchPoints

Signet Jewelers — parent company of Kay , Zales , Jared and Piercing Pagoda — is expanding its digital offerings with the acquisition of jewelry rental subscription platform Rocksbox. Launched in 2012, the Rocksbox service lets monthly members rent and swap exclusive jewelry styles through its online platform. Drosos in a statement.

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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The company was founded in 2012 with its core product offering, BarkBox. Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: And what about from a customer acquisition and retention perspective?

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. Both subscriptions include the cost of an All Access Membership and unlimited access to Peloton’s entire library of live and on-demand classes.

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The State of eCommerce Subscriptions in 2020

ESW

It’s been over a year since we first analyzed the rise of eCommerce subscriptions , and a lot has changed. Subscription services exploded, eCommerce adoption increased. This article explores the current state of the eCommerce subscription economy, the impact of COVID-19 and the opportunities still available to DTC brands.

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Why Now Is An Amazing Time To Start A Subscription Box Service

Lemonstand

There has never been a better time to start a subscription box service. From 2013 to 2016 alone , the number of visitors to subscription box websites has grown by over 3,000% — from 722,000 to 21.4 And as of March of 2016, there were more than 2,000 subscription box services in the U.S. A Few Subscription Box Service Winners.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? There are 2.14