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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

Marketing 310
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? — Alex Goot (@alexgoot) March 13, 2013. confession.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 306
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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. For retailers, the challenge isn’t getting consumers to enroll in loyalty programs, but keeping them enrolled and engaged after the holidays are over. . It’s no longer just a nice-to-have — it’s an expectation for consumers.

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With $1 Billion Investment, Estée Lauder Advances Toward Full Ownership of Startup Beauty Brand

Retail TouchPoints

Best known for its line of serums named The Ordinary, Deciem was launched in 2013 and became a social media darling, garnering fans with its focus on transparency and accessible price points. ELC first invested in the company in 2017 and currently holds a 29% stake. ELC’s partnership with Deciem hasn’t been without drama.