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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

2014 is when we launched our #AerieReal movement, and since then we’re always looking for partners that help amplify our story and share the vision. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. With Allie, it was a no brainer.”

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Content Marketing in 2021 and Beyond

Kissmetrics

Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Seven years ago, a measly 25% of marketers were measuring their social media campaigns at the individual pieces of content level. Not anymore. There’s no longer any debate.

Marketing 311
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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

Similarly, Home Depot also faced a large-scale data breach in 2014, leading to over 56 million payment information being stolen. In recent years, the rise of social media has given unprecedented power to activist movements around the globe. This has led to over $18.5 Product boycotts. Increased competition from Amazon.

eCommerce 306
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WEBINAR: The Rise of the B2C Marketer

Optimizely

Today, the vehicle for marketing messages has changed to smartphones and social media, but the style of communication remained largely the same — marketers speaking at consumers without really listening to them in exchange. How marketers today can stay ahead of the game. What forces they see shifting the market.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected.