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H&M NYC Flagship Spotlights ‘Buy From a Black Woman’ With Holiday Events

Retail TouchPoints

Fashion retailer H&M is providing a high-profile platform to Black women-owned businesses with the Buy from a Black Woman Holiday Market at its Times Square flagship. Kicking off on Small Business Saturday, Nov. Kicking off on Small Business Saturday, Nov. cities spotlighting local businesses.

Events 256
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You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

Sustainability is one of the pressing issues both customers and businesses are taking to heart. So how do retailers stay ahead of the pack regarding sustainability? Track and Trace for Customers: Making Products Transparent. of the category. of the category. Data is the key.

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection.

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As Consumers Lose Faith in Traditional Institutions, Brands are Bridging the ‘Trust Gap’

Retail TouchPoints

Conversely, trust in large and small businesses has increased significantly since the pandemic. Complete confidence in small businesses has nearly doubled since 2016 (from 21% to 39% ), and for big businesses it has increased more than 4X during that time, from 5% to 21%. For things like services (e.g.

Consumer 147
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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009. They all ended up closing their stores within a year.”

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations. However, despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert.

eCommerce 420
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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year. But why is Small Business Saturday so important? What is Small Business Saturday?