article thumbnail

Productsup Raises $70M to Help Online Sellers Manage Their Omnichannel Presence

Retail TouchPoints

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

article thumbnail

9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Here are the top sessions you absolutely need to attend at eTail East 2017. Manager, eCommerce & Digital Marketing, La Prairie Jillian Balis, CMO, The Grommet. Looking to raise money in 2017?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

You probably already know how important inventory management is. But, great inventory management can also increase your sales. But, great inventory management can also increase your sales. Managing inventory creates data, which you can use to streamline processes and improve your inventory and order management.

article thumbnail

Get the Most Out of Shop.org 2017

Optimizely

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. Learn how this role can help create a seamless experience across channels for the consumer, with a true omnichannel marketing strategy. Conversational commerce and the rise of the robot. 1:15 – 2:00 PM.

article thumbnail

Global Marketing Automation Spending Will Reach $25 Billion By 2023

Forrester eCommerce

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. In our first Marketing Automation Technology Forecast, 2017 To 2023, we expect global spending on […].

Marketing 328
article thumbnail

The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement.

Channel 226
article thumbnail

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

But in my experience, the secret to effective retargeting campaigns is careful management, analysis, and optimization. Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017!