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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Some have even hosted workout classes and game nights.

Consumer 130
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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Some have even hosted workout classes and game nights.

Consumer 130
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Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

Not long ago, Gap unveiled its virtual dressing room, and at Bronto Summit 2017, Uri Minkoff talked about all the ways he and the team at Rebecca Minkoff are using technology to transform the in-store experience. The in-store rep doesn’t have to rely on intuition alone to provide relevant recommendations.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). The bottom line is this: consumers purchase and engage more when they receive a truly personalized shopping experience in a consistent, coordinated fashion. According to an Infolinks study, 86% of U.S.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic. When it comes to earned media, influencer marketing is more popular than ever. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

After eight years at Amazon — during which time she not only managed the pandemic-stressed toilet paper business but also helped launch the ecommerce giant’s professional and luxury beauty segment and served as Chief Marketing Officer for Amazon Fashion — Trousdale has taken on a new challenge. Brands have to be, really, everywhere.

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How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. By 2024, it should be almost double the value of 2017.

Clothing 101