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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 222
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How to Decide Which Online Sales Channel to Sell Your Products On

SellBrite

Whether you want to sell handcrafted soaps or the latest tech gadgets online, there’s no shortage of sales channels to choose from. There’s only one problem: Some online sales channels offer design templates and fulfillment outsourcing while others offer product auctions and multiple pricing options.

Channel 129
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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. Well positioned monobrand retailers like Uniqlo, H&M, Primark and Warby Parker also will continue to steal share from less compelling multi-brand stores. Physical retail isn’t dead. Boring retail is.

eCommerce 102
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Is it Time to Add Video Marketing to Your Content Marketing?

Kissmetrics

— Hiten Shah (@hnshah) 2 January 2018. Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. Now that there’s more (great) content than ever.

Marketing 246
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The Top Ecommerce Trends You Need to Know About for 2020

SellBrite

billion in 2018), and the industry of social media influence is predicted to be worth between $5 and $10 billion by 2020. Employing User-Generated Content on Social Media. The photos and videos that social media users share about brands can be fertile ground for unique and engaging content.

eCommerce 184
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The UK Continues to be Omni-channel Royalty for a Succession of Reasons

OrderDynamics

The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. The global report gives us an overall view of the state of omni-channel. Omni-2000: UK Report .

Channel 50