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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 310
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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The suit alleges that the app infringes upon features of the Scan & Go technology introduced by Walmart subsidiary Sam’s Club in 2016 and adopted by Walmart in 2018. Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc. Walmart Apollo, LLC against BJ’s in U.S.

Mobile 255
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2018 Retail Best Practices Extended: Mobile Web

Forrester eCommerce

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Mobile 230
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214
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Mobile Express Checkout: PayPal’s Payment System

Groove

This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. Drive Conversions & Mobile Sales. Keep Security Your Top Priority. TLS Connection.

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Consumers Take Control via Conversational Marketing: Why Personalization is Key

Retail TouchPoints

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season. What does this look like?

Consumer 307
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How to Prep for Mobile Commerce in 2018

SellBrite

Over the past 17 years, consumers have been spending increasing amounts of money online. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Ecommerce sales jumped from $7.3