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Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

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Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail TouchPoints

Sephora has been a long-time investor in customer-facing technologies for both in-store and online shoppers. The partnership with Wildbytes featured technology that would allow the mirror to generate data and create recommendations on makeup, skincare and fragrance.

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. iHuman” is a technology documentary covering the impact of AI.

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Top 10 Sessions at eTail West 2018

Optimizely

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. Here are the sessions we recommend for anyone in ecommerce today. Jessie Dawson, Director, Marketing Technology, Dell. The post Top 10 Sessions at eTail West 2018 appeared first on Zaius.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The post 6 Valuable Lessons from Etail East 2018 appeared first on Zaius. Startups can’t do that.

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8 Surprising Marketing Predictions for 2018

Kissmetrics

This post will outline some of our predictions for those new opportunities and trends that will emerge into 2018. Blended Marketing Will Continue to Dominate in 2018. They’re on our 2018 marketing predictions list because we believe that these bots will increase their penetration in our daily lives. 2018 will only see this grow.

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Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

With a focus primarily on the United States market, eTail West attracts some of the brightest minds in the industry, ranging from big-box retailers to innovative startups, who deliver insightful information about marketing, customer engagement, technology, and how they all fit into the ecommerce landscape. eTail Canada. Toronto, ON.

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