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Zaius: The Award-Winning CRM for B2C Marketers

Optimizely

That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius.

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Close The Gap Between Brand, Customer and Employee Experiences

Forrester eCommerce

The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. Customer experience (CX) has become the number one business priority for marketers. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 204
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

B2B Online 2019 did not disappoint. They also put digital ordering capabilities into the hands of their employees, improving the experience for buyers and sellers alike. B2B ecommerce experiences must be aware of and support a wide array of personas that simply don’t exist in the B2C world.

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Customers Don’t Think Bank Experiences Are Improving

Forrester eCommerce

We’ve just released Forrester’s US Banking Customer Experience Index for 2019. Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference and loyalty, and can charge more for their products. So how well do banks earn loyalty with the quality of their customer experience?

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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

We’ve compiled a list of some of the top sessions to check out at IRCE 2019. Excelling on Amazon in 2019 and Beyond. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology. Great Expectations: A Preview of the 2019 UPS Pulse of the Online Shopper Report. Mythbusting: Transitioning From B2C to B2B.

eCommerce 100
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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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How Touchland Uses Data to Drive Brand Expansion

Retail TouchPoints

After six months of B2C sales in the U.S., In 2019, Touchland closed deals with notable retail partners like Urban Outfitters , Bloomingdale’s and Neiman Marcus. Cleaning Up Operations and Improving Brand Experiences NetSuite has helped Touchland interconnect and streamline operations. This is the key to growth.”

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