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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. Census Bureau released its advance monthly sales for May 2022 retail and food services, showing a.3% 7% increase. During The Kroger Co. ’s

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

In December 2022 the company also brought on its first-ever Chief Digital Officer , Aaron Bundschuh, who will work closely with Detenber to reshape the company’s digital experience. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: . Stand Out Beyond Free Shipping .

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Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Retail TouchPoints

Want more tips and tools to make 2022 a banner year? Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World. And because of this upended customer journey, there’s a huge opportunity for marketers because they’re the new sales organization.

Marketing 275
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The Best Subscription Billing Software in 2022

Ecommerce Platforms

Unfortunately, managing subscriptions, customer cycles, and pricing structures can be a real headache. Businesses can create as many billing platforms as they like, which makes it easier to attract a wider range of potential customers. Recurly Pricing (May 2022): Everything You Need to Know. Further reading ??. Go to the top.

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Casey’s Personalizes Experiences for Over 5.5 Million Loyalty Members

Retail TouchPoints

million rewards loyalty members via more than 1 billion marketing messages in 2022. The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. 6 billion engagements captured.

Arts 264
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Batteries Plus Rewires its Digital Shopping Experience

Retail TouchPoints

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.