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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2%

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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. The best part: Many eCommerce businesses forget to target these keywords in their holiday PPC strategy, so they could have less competition — and a higher return for your brand. What could have been improved? Plan your post-holiday evaluation.

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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1.

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January 2022 SEO News Recap

ROI Revolution

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. The post January 2022 SEO News Recap appeared first on ROI Revolution.

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Unbounce vs Instapage (Aug 2022): The Complete Guide

Ecommerce Platforms

The all-in-one service includes hundreds of features built to improve conversion rates. Parallax scrolling and other unique page experience options to help engage your target audience and improve conversions. The post Unbounce vs Instapage (Aug 2022): The Complete Guide appeared first on Ecommerce Platforms. Go to the top.

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Best Affiliate Management Services for 2022

Ecommerce Platforms

From auditing existing affiliate channels to tracking PPC spend and tracking referrals from different affiliates, iAffiliate offers a range of services that can help businesses maximize their ROI while cutting down on needless spend. The post Best Affiliate Management Services for 2022 appeared first on Ecommerce Platforms.