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Marketing Operations Wears Many Hats: Find The Best Fit For 2022

Forrester eCommerce

Where should you focus your efforts in 2022 to deliver the best possible customer experience and better organizational performance? Start with these five areas.

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Forrester’s Q1 2022 Sales Operations Pulse Survey Results

Forrester eCommerce

Similarly, each data point matters in order to give you the complete picture of a market or a […]. Sure, you can still see the image if you’re missing a few thousand pixels, but the clarity isn’t as sharp. Each pixel matters.

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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. from 2022, while Cyber Week overall sales were $38 billion, an increase of 7.8% vs. 2022, according to the CNBC /NRF Retail Monitor.

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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester eCommerce

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365
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Misfits Market Debuts B2B Fulfillment Solution for Perishables

Retail TouchPoints

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

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Nordstrom to Wind Down Canada Operations, Closing 13 Stores and Ecommerce Site

Retail TouchPoints

Nordstrom will shutter its six full-line department stores and seven Nordstrom Rack stores in Canada, along with its Canadian website , in a move that is expected to save the retailer $35 million in EBIT in fiscal 2023 compared to fiscal 2022. Nordstrom’s Canadian operations employ approximately 2,500 people. “We in a statement.

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Foot Locker Reconfigures C-Suite as it Seeks to Simplify Operations

Retail TouchPoints

The changes follow news that recently appointed Foot Locker President and CEO Mary Dillon would halt a planned expansion into Japan as the company changes course to grow ecommerce and adjust its global operations. 1, 2022, include: Frank Bracken has been appointed EVP and Chief Commercial Officer.