Wed.Jan 31, 2018

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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Kissmetrics

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better.

Arts 220
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What Will It Take To Unlock AI’s Potential?

RTP blog

The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the new year, and AI was a major part of the conversation. EBay , Cosabella. and 1-800-FLOWERS.COM are just three of the brands that have gone public with the benefits they have seen from AI-powered solutions. However, as AI’s use expands, data scientists and algorithm developers must incorporate ethical structures into the technology to ensure shoppers have a trustworthy experience.

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What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

Kissmetrics

Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS numbers show that people fail to pay $458 billion a year in taxes.

PPC 197
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194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston

My Wife Quit Her Job

Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. .

eCommerce 143
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Everything You Need to Know About Chatbots in Ecommerce

SellBrite

Online shopping doesn’t follow a single path. Instead, there’s an abundance of ways to make an online purchase — apps, email, social media. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps.

eCommerce 158
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Competitive SEO Analysis

Canonicalized

“He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” Sun Tzu A lot of us look at the SEO competition almost every day. But, not all of us can perform an analysis in a way that matters. In this article, we are […]. The post Competitive SEO Analysis appeared first on Canonicalized.

SEO 146

More Trending

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Personalization on Super Bowl Sunday: Tailoring Ads During the Year’s Most-Watched Event

Sailthru

It was a simpler time, 1967. Tom Brady wasn’t born yet. The Green Bay Packers and Kansas City Chiefs played in the first-ever Super Bowl, where a 30-second ad “only” cost $42,000. In 2018, that’s equivalent to about $314,000. It’s a steal by today’s standards; last year, 30 seconds of Super Bowl advertising cost an average of $5 million. And that’s just the TV spot.

Events 104
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Analytics pave the way for supply chain organizations

TradeGecko

In a recent study by The Hackett Group on the digital transformation of the supply chain , the overall consensus is that data analytics will be a major catalyst for change in 2018.

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Recurring Revenue: Make Money While You Sleep

FastSpring

There are two things most businesses can never get enough of: time and money. You’re constantly racing against the clock to get your product off the ground and generating revenues. One of the best ways to reduce costs and decrease time-to-market is to use a SaaS-friendly billing system. SaaS-friendly billing systems are designed specifically for companies who sell online services under a subscription model.

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Internet Retailing EXPO is back with a focus on omnichannel – Discover the latest in payments, mobile, AR and more

Retail Technology Review

How can the retail industry survive (and overcome) the new customer's demands? In a decade of digital transformation, customer behaviour has dramatically changed.

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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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Eater Feature: Amazon’s Changes Implemented at Whole Foods

Wiser

With Amazon’s takeover of Whole Foods, a number of changes were implemented to increase efficiencies. Some policies were already in place prior to the acquisition, but new rules, like centralizing buying, were imposed by Amazon. Our VP of Customer Success, Kathleen Egan spoke with Eater on the topic of inventory management at Amazon’s Whole Foods and the implications in an article titled Amazon’s Changes to Whole Foods Mean Empty Shelves, Fewer Local Products.

Demo 60
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Webinar Recap: A Faster Way to Publish Products to The Home Depot

Salsify

If you make hardware, tools, or other constructions supplies, getting your products listed correctly on HomeDepot.com is critical to your sales results. The home improvement retailer is on a course to surpass $100 billion of annual revenue by the end of its fiscal year – in large part due to an aggressive ecommerce strategy. Brands like yours need a reliable, repeatable process to send content to The Home Depot quickly.

Webinar 60
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Wiser VP Interviewed by Fierce Retail

Wiser

After an uproar from Whole Foods customers over empty shelves, it became clear that their inventory management was not working. On top of that, Amazon’s buy out of Whole Foods brought an end to brand advocates in-store. Our VP of Customer Success, Kathleen Egan, was interviewed by FierceRetail editor, Jacqueline Renfrow, about the role of brand advocates, what this news could mean for Whole Foods, and what the future might hold for brand advocates.

Retail 60
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THE SWITCH FROM DIGITAL RIVER TO FASTSPRING: LOCALIZATION, EFFICIENCY, AND CONSOLIDATION FOR INMUSIC

FastSpring

Rhode Island-based inMusic Brands is the parent company of 12 music and entertainment brands that run the gamut from DJ software to lighting and audio equipment. They pride themselves on pushing the boundaries on innovation, but the organization knew it wasn’t maximizing the potential of its eCommerce business. So, they looked to a new platform to streamline their business operations and increase conversion rates.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Retail 2017 Review and 2018 Outlook: State of Retail Infographic

Dynamic Action

STATE OF RETAIL: 2017 Year-in-Review and 2018 Outlook. Analysis of over $7 billion in consumer transactions reveals the leading trends of 2017 and identifies top strategies for retail success in 2018. Retail in 2017 saw less marketing spend, paired with smarter discounting. That was just one way successful retailers made a profitable comeback in 2017.

Retail 63
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Webinar: Pricefalls Marketplace Seller Position for Growth

ChannelSale

“Pricefalls.com Records Highest Holiday Sales Performance In Its Nine-Year History” – Business Wire. Keynote Speaker: Ryan Rollo VP, Operations – Pricefalls LLC. Scheduled date & time: Thursday, February 8, 2018 at 1 PM EDT. Register Free for Webinar, Click Here! To participate in the Webinar & to uncover successful selling practices on Pricefalls marketplace, please register on link: [link].

Webinar 49
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The Show for People Who Plan Events

Canadian Special Events

Produced by the award-winning team at Canadian Special Events Magazine, CSE Live 2018 is a conference and show created exclusively for people who plan events, meetings and brand experiences. CSE Live brings together creative event people from all over North America to network, learn and share ideas on the business of planning events. . The Conference.

Events 40
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Meet The Demacians – Marcus Tan – Shopify Front-End Web Developer

Demac Media

There’s a lot I can say about our next featured Demacian. He truly is the “life of the party” in our office, so much so that he’s won numerous awards at our annual holiday party for his infectious personality and caring spirit. On any given day of the week you can find our Shopify Front End Developer Marcus Tan helping our clients perfect their eCommerce presence and operations, or sharing his love of food with the office by cooking family style breakfasts for us.

Shopify 44
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Get MACH Ready with Orium, Commercetools, and Contentstack

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A New York Sports Fan’s Desperate Plea for Personalization

Dynamic Yield

A born and bred New Yorker begs eCommerce companies to understand his ennui over the two Super Bowl teams and personalize their experience accordingly. The post A New York Sports Fan’s Desperate Plea for Personalization appeared first on Dynamic Yield.

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Super Bowl Sunday Is Here, Whether You Like It Or Not!

Powerinbox

Ah, Super Bowl season is upon us. A unique time of year set aside for drinking lots of beer, eating nachos, wearing ridiculous looking radio headsets, and swearing at your TV to players that cannot actually hear you. Sounds lovely, doesn’t it? Probably if you love football. But there are some, like me, who love it less but coerced into watching the all-American sport.

Games 34
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A New York Sports Fan’s Desperate Plea for Personalization

Dynamic Yield

A born and bred New Yorker begs eCommerce companies to understand his ennui over the two Super Bowl teams and personalize their experience accordingly. The post A New York Sports Fan’s Desperate Plea for Personalization appeared first on Dynamic Yield.

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3 Benefits of Joining the Weebly Community

Weebly

Now matter what your resolutions are this year, you can find strength and support in the Weebly Community to help you reach new goals for your eCommerce site or store in 2018. With 3.8 million new websites published in 2017, we've expanded our community to 225 countries and territories across the globe. Entrepreneurs can leverage the community as both a networking tool and a resource for starting conversations, asking questions, finding inspiration, sharing suggestions and receiving tips from We

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Weebly Release Notes: New Features and Apps from January

Weebly

We hit the ground running in January with several sizable product improvements and integrations. Plus, the future looks bright for our new class of App Center apps. Behind the scenes, we’re heads down working on updates to our online store offering and increased security for all sites. January Feature Releases: Inspiration Center Refresh - Our beloved Inspiration Center received a huge makeover last month!