Forrester eCommerce

APRIL 21, 2020

Before we drown in dashboard dystopia, let’s swing the pendulum back to create meaningful metrics and measurement that will move your business forward and at the same time drive the outcomes that your customers want. At Forrester’s Customer Experience North America virtual event on June 16–18, we have an entire track dedicated to meaningful measurement where we’ll explore how both CX professionals and marketers can up their measurement game across six dimensions.

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Games Customer Experience Events Customer 391

Kissmetrics

APRIL 21, 2020

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

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Forrester eCommerce

APRIL 21, 2020

While some regions around the globe have begun to relax their shelter-in-place restrictions, many brands are still trying to nail down a coherent customer service approach that incorporates a huge helping of a work-at-home workforce. As teased in my last blog, Forrester has been doing research designed to help brands ensure that their customers’ needs […].

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Blog Customer Customer Experience Management 327

BigCommerce

APRIL 21, 2020

Consumers take a lot of things into consideration when making a new purchase.

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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Forrester eCommerce

APRIL 21, 2020

In a poignant sign of the times, our upcoming CX Sydney 2020 forum is going virtual. And another sign of the times? In these moments of great distress, cyber criminals are ramping up their efforts. For example, the amount of fake COVID19 related email scams has increased by 600% in the month of March. At […].

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Customer Experience Customer 312

My Wife Quit Her Job

APRIL 21, 2020

Should you hire an Amazon advertising agency or run your Amazon PPC ads by yourself? This post is a case study that I conducted with my own Amazon account to help you answer that exact question. A while back, I published an extremely comprehensive guide on how to run your own Amazon PPC ads. And in this guide, I compared notes with other 7 and 8 figure Amazon sellers to teach you the right way to setup and run your Amazon Sponsored Ad Campaigns.

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My Wife Quit Her Job

APRIL 21, 2020

Today I’m thrilled to have Jake Cohen back on the show. Jake is the product marketing leader over at Klaviyo and for the past month or so, he has been heading up a special Covid-19 Coronavirus task force to research, gather and synthesize e-commerce data to share with a broader e-commerce community. In this episode, we are going to go over some hard data on how e-commerce stores are faring during this pandemic along with which industries are doing well, which are not, and how to improve your sal

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Forrester eCommerce

APRIL 21, 2020

DMARC’s Antiphishing Benefits Are More Important Than Ever Many of us have (at least temporarily) joined the remote workforce. Apart from learning how to be productive in a very new, improvised home office, people are also adjusting to the security risks that their new workspace presents. Cybercriminals are taking full advantage of this and launching […].

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Ecommerce Platforms

APRIL 21, 2020

Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use. So, we’re going to look at one of the newer kids on the block called Templ and see how they stand up to scrutiny.

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WooCommerce eCommerce Management Customer 160

Forrester eCommerce

APRIL 21, 2020

The COVID-19 pandemic is straining economies and individuals alike. Companies must take advantage of this opportunity to think creatively about how they operate. Forrester looked at how more than 20 companies changed their policies and procedures in response to COVID-19. Three key themes emerged as firms: Reduced sources of stress: Financial service firms, including Bank […].

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Wiser

APRIL 21, 2020

The spread of COVID-19 throughout the U.S. and Canada has drastically changed the relationship between retailer and consumer. By mid-March, nearly all brick-and-mortar retailers had closed locations or reduced hours, while people stopped congregating in public and began spending more time at home. Another side-effect of the COVID-19 pandemic? Price changes.

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Forrester eCommerce

APRIL 21, 2020

Digital payments must deliver value to customers and every participating stakeholder. You need to understand who and where your customers are, what they need from payments, and how to win, serve, and retain them. Your also need to bring value to partners, including merchants, within your payment ecosystem, as they are also key to your success.

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SellBrite

APRIL 21, 2020

Having your eBay account suspended can be a major setback, especially if you rely on the online marketplace for income. It’s a good idea to familiarize yourself with eBay’s policies to avoid account suspension in the first place. But because these policies are extensive and always changing, even the most conscientious eBay seller can make a mistake that leads to an account hold, restriction, or even suspension.

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Forrester eCommerce

APRIL 21, 2020

In the most difficult times lie the greatest opportunities. For startups, the coronavirus crisis looks like an existential risk. And it is no doubt a short-term disaster for many. Over the medium and longer term, however, the stronger startup companies will benefit.

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Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

Retail

Salsify

APRIL 21, 2020

The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been rendered irrelevant.

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Forrester eCommerce

APRIL 21, 2020

Last week, the International Monetary Fund (IMF) issued its April World Economic Outlook report. The headline was that the world’s real GDP would fall by 3% in 2020, which is a much steeper drop than in the 2008–2009 recession. For the purpose of projecting the tech market outlook, the more important numbers are real GDP […].

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Other Marketing 217

FastSpring

APRIL 21, 2020

Some of us are really good at self-motivating. And some of us … are not. Many of us find ourselves in a new situation where we are working at home—no bosses, no coworkers, and about a million things around our house to distract us. So how are we supposed to keep ourselves on the ball? Well, sometimes the best way to be productive and get motivated is to distract yourself for a little bit.

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Forrester eCommerce

APRIL 21, 2020

On Thursday, April 16, payments firm Stripe announced that it had raised $600 million in fresh funding. The funding comes on top of a $250 million round in September 2019 and values the fintech at an eye-watering $36 billion. The economy may be contracting as a result of the COVID-19 downturn, but investors are certainly […].

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Banking Payment Services Financial Services Customer Experience 217

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ROI Revolution

APRIL 21, 2020

Published March 2, 2020. Updated April 21, 2020. In an exciting recent announcement , which was followed by an email to merchants, Google provided more information about the surfaces across Google program. Originally announced in mid-2019 as a program to freely showcase merchants’ products on Google search results and across Google’s managed platforms, retailers were ecstatic about the potential of receiving more unpaid traffic.

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Shipping Costs Recommendation Information Mobile 88

Omnisend

APRIL 21, 2020

Ecommerce businesses should anticipate a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. This shows a future of steady upward trend with no signs of decline. To capitalize on this tremendous growth, it’s imperative your business is built to scale. In this blog, we share our top ten tips on Read more The post Top 10 Tips on How to Scale your Digital Business appeared first on Ecommerce Marketing Automation | Omnisend.

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SheerID

APRIL 21, 2020

Giving personalized offers to nurses, first responders, teachers and students provides the support they want in this crisis and increases brand loyalty.

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ChannelAdvisor

APRIL 21, 2020

Google announced today that it is giving away free real estate to sellers on its Shopping tab. . You heard that right. Merchants will actually be able to list products on Google for free — although that free space is only confined to the Google Shopping tab. . Bill Ready, president of Google’s commerce division, made the announcement in a blog post, indicating that the development is intended to help both sellers and consumers in the midst of the COVID-19 pandemic, where supply and demand challe

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Merchant Services Supplies Consumer Shipping 82

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payment Services

Retail Technology Review

APRIL 21, 2020

Founder of much-lauded familytraveller.com, Andrew Dent, today announces the launch of a not-for-profit website aimed at helping smaller local businesses to survive the enforced Covid-19 lockdown. Amidst widespread economic downturn, Dent has pooled resources with industry contacts to provide a vital route-to-cashflow for local enterprises.

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Travel Internet Retail Supplies Retail 70

Smile.io

APRIL 21, 2020

As a merchant, there are few things better than knowing you’ve just made a sale. That all the work you’ve put into acquiring a new customer has paid off. Knowing that your marketing efforts are working, you might be thinking that all you have to do is ship the order and then you can kick back, relax, and wait until the next order comes through. But while making a sale might be your endpoint, it represents the beginning of your relationship with your new customer.

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OracleBlogs

APRIL 21, 2020

In case you missed my recent article published on Retail TouchPoints you can read it here. The world around us is changing rapidly in light of the current situation, however, modern retail principles will remain key, and retailers should continue to keep the customer at the center of everything they do. Retail marketers spend a lot of time collecting and analyzing facts about their customers.

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Customer Multi-channel Retail Reference 59

Smile.io

APRIL 21, 2020

As a merchant, there are few things better than knowing you’ve just made a sale. That all the work you’ve put into acquiring a new customer has paid off. Knowing that your marketing efforts are working, you might be thinking that all you have to do is ship the order and then you can kick back, relax, and wait until the next order comes through. But while making a sale might be your endpoint, it represents the beginning of your relationship with your new customer.

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Customer Recommendation Shipping Costs Shipping 79

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Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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Email Audience

APRIL 21, 2020

Retail brands have been creatively responding through email marketing, here are 9 of the most inspirational email marketing examples that impressed us. Many a marketing soothsayer has waxed lyrical about the need for brands to communicate differently amid COVID-19 whilst 1/5 of the world’s population is on lockdown. This article isn’t going to remind you that the connection you make with your consumers today will help improve retention and loyalty.

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Marketing Retail Arts Article 59

CPC Strategy

APRIL 21, 2020

The coronavirus and its spread has changed the way people interact with each other. Keeping social and physical distance, although only temporary, is now the norm.

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RetailMinded

APRIL 21, 2020

Record numbers of people are working from home (even for retailers) , which is convenient for some and inconvenient for others. Keeping down the costs down while you working remotely will really help you save some money. It is important to keep your power usage down to work remotely without greatly increasing your bills. With the world moving online, energy bills are going up.

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Electronics Clothing Other Retail 52

Mi9

APRIL 21, 2020

As consumers embrace online grocery shopping at record-breaking levels due to the Coronavirus, grocers have a massive opportunity to take market share, grow their online business, and build customer loyalty. An altered landscape will emerge for both grocers and consumers after coronavirus passes, and the grocers who future-proof their businesses now will be well-positioned to not only survive but thrive in the future.

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eCommerce Webinar eCommerce Platforms Customer Loyalty 52

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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