How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Retail TouchPoints
JUNE 3, 2024
The brand offered a full line-up of products and multiple pack types to complement on-the-go watching, casual viewing and big game-day parties to satiate customers’ hunger for delectable salty-and-sweet confections. Tasty snacks are non-negotiable for any successful sports-themed gathering.
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