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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group will leverage the Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer to create unified customer profiles and deliver personalized experiences across every channel in real time. The retailer will tap into vast amounts of data in order to deliver relevant content to its customers at the right moments.

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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 241
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 306
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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 129
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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data. The marketplace collects shopper data and uses it to offer personalised recommendations for other products they might like.

eCommerce 139
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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

Even sporting goods and specialty athletic companies are seeing the benefits of appointments, as they allow associates to walk consumers through their preferred activities and make pointed recommendations based on their needs and behaviors. For example, BHLDN can support styling appointments and fittings in stores and online.

Retail 264