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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? In ecommerce, you always want the message you send to be relevant to your customer. 4 Benefits of Personalized Product Recommendations for Ecommerce. Product recommendations are products that appear onsite, in emails, or in other marketing messages.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences

Retail TouchPoints

shoppers using mobile browsers and the Google app, will offer a section labeled “style recommendations” for certain apparel, footwear or accessories. By rating these options with a thumbs up/thumbs down or swipe left/swipe right, the customer will instantly see personalized results.

Apparel 269
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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 240
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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

7, 2024, New York-based vintage clothing designer and accessories seller James Veloria will curate select pieces for the secondhand section. Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America.

Fashion 199
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Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season

Retail TouchPoints

In turn, this data can be used to deliver individually personalized experiences at every touch point — from personalized product recommendations to tailored marketing campaigns to search results that are ranked and ordered according to their individual preferences. For example, suppose a customer is searching for a date night dress.

Gifts 230
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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

However, according to findings in our 2022 Relevance Report , retail brands aren’t yet availing themselves of this actionable customer data — or if they are, they aren’t yet using it to deliver compelling customer experiences. AI-powered personalized recommendations. recommendations, and personalization.

Mobile 303