Optimizely

JUNE 24, 2020

Today, top-tier customer lifecycle analysis is always proactive: forecasting lifetime customer value even before a potential purchase, subscription or conversion. Identifying change: Where 99% of customer lifecycle tracking falls short. Customer identity, solved. Customer outreach, automated.

Customer 195

Customer eCommerce Customer Data Social Media 195

Sailthru

NOVEMBER 19, 2019

For the past several years, Forrester has published the Forrester Cross Channel Campaign Management Wave, their analysis of marketing technology vendors based on current offering and strategy in this field. In our view, Forrester’s analysis illustrates how consumers’ expectations are evolving.

Channel 74

Channel Management B2C Reference 74

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 232

Webinar Consumer Marketing Consumer Goods 232

iVend

AUGUST 6, 2023

Artificial Intelligence (AI) is increasingly playing a role too: the sheer quantity of data can make human analysis inefficient, compared to a machine’s superior capabilities when it comes to retail analytics +. What data can your retail POS software track?

POS 81

POS Point of Sale Retail Multi-channel 81

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Groove

MARCH 3, 2022

Data-driven decision making involves businesses taking advantage of the statistics, metrics and data that they have available to direct their business decisions. Utilizing business intelligence metrics based on company and customer data allows businesses of all kinds to make smarter decisions internally and externally.

Merchant Services 195

Merchant Services Subscription eCommerce Reference 195

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Optimizely

NOVEMBER 16, 2017

However, data has proliferated as quickly as your marketing tools have. When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. Customer service platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. The workers can see firsthand that the promotion is successful, but without diligent recordkeeping and analysis, the answer of how successful is largely qualitative. However, the data collection and analysis that ecommerce enables can make the success curve exponential rather than linear.

Payment Services 283

Payment Services eCommerce Shipping Costs Shipping 283

365 Retail

APRIL 19, 2024

Marketing analytics Salesforce Einstein Analytics, now known as Tableau CRM, provides a suite of artificial intelligence and machine learning tools that enable businesses to explore, visualize, and analyze data from multiple digital marketing channels.

Marketing 52

Marketing Social Media Live Chat Channel 52

Retail TouchPoints

AUGUST 9, 2021

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

Retail TouchPoints

OCTOBER 26, 2021

Personalization likely has a specific definition for each company, and analysis can help clarify your brand’s unique personalization goals. As you review all the types of data you collect about your users, take notes on the customer data attributes that you can use in your personalization program.

Customer Experience 233

Customer Experience Clothing Definition Channel 233

Kissmetrics

OCTOBER 4, 2020

This can include things like marketing channels (search, PPC, content), operations or product data. The role of data in your business – Next, you will need to think about the role that data plays in your business. For instance, do you need to use data to predict and manage your inventory? A Well-rounded Team.

Technology 283

Technology PPC Channel Marketing 283

GetElastic

OCTOBER 16, 2019

This optimization process can be broken into five steps: Research Experimentation Content & Creative Execution Analysis. The process of research opens a team to review existing first party research and data to create personalization use cases. Don’t solely rely on the halo effect to drive bottom-line sales.

B2B 150

B2B Customer Data B2C Technology 150

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Google Analytics Insights. Add-On Slack Apps for Project Management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Dynamic Action

JUNE 16, 2023

Summary The adoption of data-backed decisions not only eliminates the guesswork, but can save time for teams as well as improve the quality of analysis. Teams can no longer rely on historical data alone. Now, teams can access a wide range of customer data thats is vital to their company. Take a retail business.

Retail 62

Retail Social Media eCommerce Platforms Information 62

Retail TouchPoints

JUNE 24, 2022

Now we’re seeing the old school CPGs that have been selling through wholesale channels and are using subscriptions to get further into DTC.”. You need to build an experience that resonates with your customers and creates value in their world — [and] that doesn’t always have to be economic value.”

Subscription 288

Subscription Beauty and Health Shipping Costs Consumer 288

ESW

FEBRUARY 29, 2024

There is no shortage of obstacles and challenges and setbacks to opening a DTC channel in a new market. Without proper market research and customer data, you are flying blind. Long term, profitable growth requires ongoing market analysis and strategic, targeting planning.

Payment Services 88

Payment Services eCommerce Shipping Costs Payments 88

Kibo

SEPTEMBER 2, 2020

1-to-1 Personalization describes the practice of delivering a unique, optimal digital experience for each customer using all available data from 1st and 3rd party sources. Omnichannel personalization creates an individualized experience for users across devices, channels, and in shopping experiences beyond the web.

Recommendation 62

Recommendation Omnichannel Customer Retention Customer Experience 62

RETAIL MANAGEMENT SOFTWARE

APRIL 24, 2023

Omnichannel Loyalty Programs With the growing popularity of online shopping and the increasing use of mobile devices, customers now expect a seamless and consistent experience across multiple channels, including online, offline, and mobile.

Customer Loyalty 84

Customer Loyalty Customer Retail Customer Retention 84

Retail TouchPoints

SEPTEMBER 12, 2022

A logistics director who was hired in January 2022 focuses on assessing service-level agreements for these partners, conducts competitive analysis and examines customer data to gauge how fulfillment providers are performing.

Social Media 266

Social Media Shipping Costs Customer Experience Consumer 266

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Dynamic Action

APRIL 25, 2023

Automating “comp” shopping Ways to automate comp shopping Benefits of automating retail comp shopping Digital solutions for competitive retail shopping Identifying sell-outs Product benchmarking Assessing opportunities Trend analysis EDITED for competitive retail shopping What is competitive retail shopping?

Retail 62

Retail Travel Definition Marketing 62

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Business Data Analysis.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Algopix

OCTOBER 27, 2023

Social Commerce Social media platforms have evolved beyond mere marketing tools; they are now becoming full-fledged sales channels. Cybersecurity and Data Protection As eCommerce grows, so does the importance of protecting sensitive customer data. Try for free.

eCommerce 118

eCommerce Payment Services Cryptocurrencies Shipping Costs 118

Smile.io

NOVEMBER 10, 2021

The most important people to any brand should be the ones they are trying to reach: their customers. Customer analysis tells you who your customers are and what influences their decisions. Key metrics related to your customers can give you critical insight into why your sales figures are in their current state.

Customer 68

Customer Customer Retention Customer Experience Customer Data 68

Omnisend

JULY 21, 2020

You could run a complete RFM analysis, but that takes time and some know-how. You can put purchase dates for each customer into an excel spreadsheet, and find the average purchase time for all of your customers. Using your customer data, calculate the average time between the 1st and 2nd purchase.

Customer Retention 143

Customer Retention Customer Demo Channel 143

Dynamic Action

APRIL 25, 2023

Consolidating your views by region and channel also means you’ll be better positioned to enter new markets, grow existing ones and refine pricing strategies based on currency fluctuations. They have access to more pricing information across all channels and hone in on the inconsistencies more than ever before.

Channel 62

Channel Recommendation Improvements Marketing 62

Algopix

JULY 13, 2023

Key Features to Look for in eCommerce CRM Systems Customer Data Management A robust eCommerce CRM system should provide comprehensive customer data management capabilities. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

ROI Revolution

JUNE 7, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

eCommerce 78

eCommerce Payments Mobile Mobile Payments 78

Retail TouchPoints

MAY 28, 2020

Many have had to close physical locations and significantly reduce staff while finding new online channels to sell their products. The COVID-19 pandemic has led to an onslaught of new challenges for retailers. Unlike the holiday shopping season with its known patterns of behavior, current changes in shopping behaviors are still quite new.

Merchant Services 150

Merchant Services Retail Payments Payment Services 150

Dynamic Action

APRIL 25, 2023

Limited competitive coverage, profit data and customer data is restricting growth. Retailers are now looking to data and AI more than ever before to aid in decision making to ultimately improve sales revenue, margin and market share.

Retail 62

Retail Accessories Customer Retention Apparel 62

Sailthru

SEPTEMBER 15, 2022

Data Management Is your data working as hard as you are? Your email lists may be in a separate stack than your social media data. Your returns data may not be connected to your sales channels. Does your tech stack tell you holistically where your revenue and customers are coming from? Chances are it’s not.

Shipping Costs 78

Shipping Costs Social Media Customer Data Demo 78

Smile.io

NOVEMBER 14, 2023

What is first-party data? First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Retail TouchPoints

SEPTEMBER 28, 2021

These steps are limiting contextual personalization analysis that relies on time of open or IP address information such as location and device type. These shifts highlight the growing importance of owned and operated channels like email, retailer’s websites, and their mobile apps,” said Sharma in an interview with Retail TouchPoints.

Consumer 274

Consumer Customer Experience eCommerce Technology 274

ROI Revolution

JULY 13, 2021

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Claim your copy so you can profit off of this channel’s meteoric rise. How Programmatic Advertising Works Across Marketplaces.

Customer Data 78

Customer Data Supplies Omnichannel Channel 78

RTP blog

SEPTEMBER 17, 2018

Customers are quick to sign up, but quickly forget the loyalty program once they get their initial discount, and are far quicker to unsubscribe from email correspondence when bombarded with irrelevant offers. A recent analysis conducted by FiveStars. An effective loyalty program can be the means to driving further profitability.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150