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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Retail TouchPoints

In 2021, an analysis of web traffic data by Imperva Threat Research revealed that four out of every 10 shoppers on a retail site were not human. During a peak holiday shopping period in November 2021, bad bot traffic increased by 73%, negatively impacting customers’ online experiences in the process.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

Observing where customers linger and where they pass by can also inform decisions about product placement and store layouts. Additionally, foot traffic analysis can provide a competitive edge in a crowded market. Wi-Fi or Bluetooth Tracking: This method uses the signals from mobile devices to measure foot traffic.

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How to use data to improve customer experience in retail

iVend

Ask any retailer and they’ll tell you that an enhanced customer experience is at the top of their ‘must do’ list. Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit. iVend helps retailers analyse data for an enhanced customer experience.

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From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Retail TouchPoints

Those small grains of sand are friction in the gears, and they genuinely do impact the customer experience ,” said Lindsay Bayuk, Chief Marking Officer of FullStory in an interview with Retail TouchPoints. Finding Opportunities for Deeper Engagement FullStory analysis of the Kleenex Pollen Pal tool.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future. Data Quality, Automation and Flexibility The Lawson team analyzed and used ID-POS data to extract features based on customer value. trillion in value.

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Beacon Technology: Shining A Light On Customer Experience

RTP blog

This increases the ability of companies to deliver a highly-personalized experience, tailored to meet individual wants and needs when it matters most, addressing all the permission and data privacy issues at the same time. It provides a real-time view of the customer experience. Why is beacon technology beneficial?