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Google Aims to Make Shopping Online More Natural, Visual

Retail TouchPoints

With this deeper understanding, we’re going far beyond the search box to create a search experience that works more like our minds that is as multi-dimensional as people are. Earlier this year, Google introduced “multi-search,” which allows users to search using a picture and text combined. The majority of U.S. later this fall.

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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

Today, Gen Z shoppers are looking for the things that a high school or college student needs most, like casual apparel or inexpensive basics for a dorm room or their first apartment. As they shop, they take photos of cool sightings around the store and hold polls on social media for what to buy.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Boom Times for Outdoor Brands Of course, with so many people suddenly hitting the great outdoors, gear and apparel sales soared. Outdoor activity increased by 6.9% Worldwide ecommerce accounted for $5.7

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Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Retail TouchPoints

The athletic apparel company has made significant changes in its sales funnel in the last year. Now, much of the company’s retail channels are geared toward its own stores and wholesale partners like Foot Locker, which have already established themselves in the DTC marketplace.

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The Best Ecwid Store Examples for 2023

Ecommerce Platforms

Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms. Plus, thanks to Ecwid, the organization has been able to link its store to a range of social media channels. Plus, I love the fact that the menu stays with you as you scroll.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

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