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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ). of online orders (among retailers offering the service) and peaking on Dec. 22 and 23, when it drove 36.8%

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KUIU Unlocks Global DTC Success in Partnership with ESW

ESW

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. With high demand for its products in its domestic North American markets of the U.S.

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Afterpay NYC Event Mixes IRL Product Drops and Immersive AR Experiences

Retail TouchPoints

7 and 8, Afterpay will host an IRL drop experience integrating augmented reality technology from social media company Snap that will allow consumers to try items on and experience virtual worlds. 1 using a new Afterpay Lens that will launch on the social media platform. Only 50 of the NFTs will be created. in a statement.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted. Closing the ‘Phygital’ Service Gap: How to Create Connected Customer Experiences. You want to customer service the heck out of your customers.

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Why Diversity is a Key Driver for Growing Talent, Product Assortment and Your Customer Base

Retail TouchPoints

Existing executives show the ropes to people who come from different backgrounds, including those promoted from within the company, to help them develop their talents, but education is just one part of the process. For example, a talented up-and-comer may teach an established executive how to be more social media-savvy.