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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

Consumer 220
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 186
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

As a brand rooted in Y2K nostalgia and one that is very much on a comeback trajectory, what role does culture play for you in marketing? We covered all of these activations across our social channels and, of course, it’s still on our [social] grid.

Fashion 246
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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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Discover How You Can Double Your Conversion Rates

Algopix

Are you interested in mastering the art of multi-channel selling? How to Do Multi-Channel Selling Right is an upcoming webinar featuring Algopix—the only cross marketplace research platform and popular eCommerce order fulfillment solution Cahoot. Use market intelligence to improve your pricing strategy.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

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Best Ecommerce Platform for Artists in 2022

Ecommerce Platforms

With Shopify, you can sell commissions, digital art pieces, or physical items, depending on the nature of your creative business. You can set up your company with access to Shopify Compass, find useful videos and tutorials to guide you, and even chat with other art business owners. You’ll also get a higher tier of customer service.